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Guest Column: Women inhibit themselves from dreaming big and going the extra mile to take what is rightfully theirs: Prema Sagar, Genesis Burson-Marsteller

On International Women’s Day today, Sagar, the Founder of Genesis Burson-Marsteller, on women leaders bringing with them a unique combination of empathy, efficiency, competence and resilience

Prema Sagar Mar 8, 2017 9:41 AM

Flashback 2014: It's time to revisit your communications strategy

Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to, says Sagar, Principal & Founder, Genesis Burson Marsteller

Prema Sagar Dec 31, 2014 8:28 AM