Demand across most major metros and big cities has seen growth which is equivalent to festive season rush and is an eminent reason for the rate hike which have been stagnant for almost two to three years now

exchange4media Staff Sep 22, 2015 5:10 PM

Dominating the awards ceremony was Encompass Events who walked away with a total of eight awards followed by Wizcraft International who took home six awards. TRO took home a total of five laurels

exchange4media Staff Sep 22, 2015 4:46 PM

The agency was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional Medicines, Cinkara, Naunehal Gripe Syrup and Corporate Communication duties

exchange4media Staff Sep 22, 2015 3:22 PM

Out these, 46 belonged to the Personal and Healthcare category, 22 in the Education category, 10 in Food and Beverage category, five advertisements in Telecom category and 17 from other categories

exchange4media Staff Sep 22, 2015 2:40 PM

In week 36 (September 5 – September 11, 2015) of BARC regional ratings, Marathi channels, Malayalam channels and Bhojpuri channels see a large decline in ratings

exchange4media Staff Sep 22, 2015 2:23 PM

Prior to his appointment at Snapdeal, Ganjoo has spent more than two years at Twitter where he worked on solving high visibility problems such as large scale spam and targeted abuse

exchange4media Staff Sep 22, 2015 1:17 PM

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 2015 to +4.0% following significant changes to regional advertising forecasts in Central and Eastern Europe and Asia Pacific, due to dampened expectations in major markets Russia and China

exchange4media Staff Sep 22, 2015 12:22 PM

The study entails Majestic Research to assist DIAL in monitoring of two key deliverables as per their agreement with Airport Authority of India (AAI) namely - Airport Service Quality and Operation, Maintenance and Development Agreement

exchange4media Staff Sep 22, 2015 11:17 AM

In Week 35, Radio Mirchi Delhi climbs to second place, pushing Big FM down to third spot

exchange4media Staff Sep 22, 2015 10:57 AM

Prior to this, Pandey was Associate Vice President, Marketing Technologies at Ignitee Digital, prior to which he was with Digitas India

exchange4media Staff Sep 22, 2015 10:31 AM

Building, Industrial & Land Materials/Equipment as a category has a share of 2.6 % on TV ad volume in last 5 years, out of which Paints & Cements contributes to 62% in TV & 53 % in Radio

exchange4media Staff Sep 22, 2015 10:05 AM

Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent to the tune of Rs 117 crore for the new frequencies

Abhinna Shreshtha Sep 22, 2015 9:35 AM

Adlanders reflect on the ethos that give rise to matrimony ads featuring a troubled father who is perennially in the effort to marry off his daughter

Sarmistha Neogy Sep 22, 2015 9:22 AM

With the simultaneous broadcast of ISL and Freedom Series across Star Network, the viewership for ISL 2 may turn out to be ‘less than ideal’. Brand traction seems likely to be disproportionately divided between cricket draw and football frenzy

exchange4media Staff Sep 22, 2015 9:13 AM

Building, Industrial & Land Materials/Equipment as a category has a share of 2.6 % on TV ad volume in last 5 years, out of which Paints & Cements contributes to 62% in TV & 53 % in Radio

exchange4media Staff Sep 22, 2015 8:20 AM

eMarketer, in collaboration with SMG, has released its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives

exchange4media Staff Sep 22, 2015 8:17 AM

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing insights on right opportunities in the world of marketing technology

exchange4media Staff Sep 22, 2015 8:11 AM

His most recent role was Assistant Vice President and Operating Head - Sales with Honda Cars India, where he led the sales operations across India and the export markets for product and accessories

exchange4media Staff Sep 22, 2015 8:09 AM

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree impact - across all media with television, radio, print, OOH, cinema and digital activations

Ankur Singh Sep 22, 2015 8:04 AM