Date-wise News
Dentsu launches global trading desk AMNET in India; appoints Sumit Aggarwal as Country Head?blur=25

AMNET will provide real-time insights through digital technology and Big Data gathering to help understand the consumers' on-line behaviour. Salil Shanker will handle the operational aspects of AMNET India as Business Head

exchange4media Staff May 11, 2015 1:50 PM

CNN-IBN revamps its morning prime time; launches 2 new shows?blur=25

Neha Poonia, Pallavi Basu, Kajori Sen and Parikshit Luthra will have multiple and fast-paced segments that will be presented in a crisp and clean format

exchange4media Staff May 11, 2015 12:57 PM

DD Purkayastha, Rajiv Verma join INMA Board of Directors?blur=25

Mark Challinor, who is the MD of UK-based Media Futures Ltd, was elected president for a two-year term. Also, retiring from the INMA Board of Directors is Ravi Dhariwal, CEO of Bennett, Coleman & Company Ltd

exchange4media Staff May 11, 2015 11:32 AM

Arun Jaitley hosts yet another media gathering?blur=25

This is for the second time in a fortnight that FM Jaitley has hosted a gathering of media personalities. The guest list this time included names like Deepak Chaurasia, Alok Mehta, Rahul Joshi, Harish Gupta, Radhika Ramaseshan, Sachidanand Murthy, Sanjay Pugalia and Bharat Agarwal

exchange4media Staff May 11, 2015 9:36 AM

Hindi GECs show a hint of stabilisation after losing to IPL recently??blur=25

Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14

Priyanka Mehra May 11, 2015 9:03 AM

Growth in Automobiles, BFSI, FMCG, Healthcare, Retail to fuel ad spends??blur=25

Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceuticals, Retail and Telecom, according a report by Accenture

Collin Furtado May 11, 2015 8:53 AM

TV channels line up special programming to celebrate Mother's Day?blur=25

Just as brands take the opportunity to connect with consumers on Mother’s Day, TV channels are not far behind

exchange4media Staff May 11, 2015 8:47 AM

Brands make merry on Mother's Day?blur=25

As brands ride the Mother’s Day wave through promotions, Amazon, Archies, Samsung, Maggi, Little Kangaroos & others launched short online videos

Ankur Singh & Sarmistha Neogy May 11, 2015 8:35 AM

Myntra goes big on all-mobile transition, announces date?blur=25

This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day

Ankur Singh May 11, 2015 8:22 AM

IPL 8: How much does ROI matter to brands??blur=25

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Collin Furtado May 11, 2015 8:16 AM

Michael Wall to step down as Global CEO Lowe as Interpublic creates Mullen Lowe Group?blur=25

Alex Leikikh, previously Mullen’s CEO, has been named Worldwide CEO of the new Mullen Lowe Group. Michael Wall, the Lowe and Partners CEO, has decided to leave the company after a brief transitional period

exchange4media Staff May 11, 2015 8:10 AM