The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead
Gender stereotypes exist, condescending advertising exists, biased portrayal in films exists, yet the most critical thing is that respect for women, recognition of their worth, pride in having a girl child and celebration of womanhood is simply restricted to a few, says Abdul Khan, Global Chief Marketing Head, Alef Mobitech
I believe this medium is going through a difficult period, where people tend to compromise their value system all too easily. I also believe that for every five people who compromise there are always two who are holding the flame of truth, so the glass is half full for me .