Vinod Mehta knew why TV is the bandwagon he must hop on to and so in the last decade he invested a lot into TV, says Rohit Bansal, Group Head of Communications at RIL

Rohit Bansal Mar 10, 2015 5:35 PM

Jenner is currently Global Business Development and Marketing Officer. He was previously COO for MediaCom in APAC and has also held senior leadership roles in the UK and Australia for both MEC and MediaCom

exchange4media Staff Mar 10, 2015 5:18 PM

Reported billings stand at £46.186 billion, up 6.8% in constant currency driven by a strong leadership position in net new business league tables

exchange4media Staff Mar 10, 2015 2:58 PM

The book, entitled '21 Leadership lessons of Narendra Damodardas Modi', has been authored by Vijay Jhindal, Nitin Agarwal and Pankaj Sharma

exchange4media Staff Mar 10, 2015 12:27 PM

Mehta's career encapsulates the uneasy relationship between the state and the media, says Dharker. We have on the surface an unbridled free press, but the subtext is, you can go this far, but no further

Anil Dharker Mar 10, 2015 12:16 PM

Ashish Kaul, marketing & branding expert, expresses his views on AIB roast and how it raises the question of freedom of speech

Ashish Kaul Mar 10, 2015 10:10 AM

Ashish Sehgal, Chief Sales Officer, ZEEL on how TV advertising will be propelled by World Cup, IPL, launch of new channels, with FMCG and e-commerce being the main contributing categories

exchange4media Staff Mar 10, 2015 9:03 AM

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Collin Furtado Mar 10, 2015 8:37 AM

The countdown has started to the April launch of the industry's new television audience measurement system, BARC. Partho Dasgupta, CEO of BARC, takes us through the nuances of the system, while stakeholders speak of expectations from it, its workings and the road ahead

Srabana Lahiri & Simran Sabherwal Mar 10, 2015 8:31 AM

Ashish Kaul, marketing & branding expert, expresses his views on AIB roast and how it raises the question of freedom of speech

Ashish Kaul Mar 10, 2015 8:14 AM

The VCCircle Network includes VCCircle.com, Techcircle.in, VCCEdge, VCCircle Training. Terms of the acquisition, which is expected to close in March, were not disclosed

exchange4media Staff Mar 10, 2015 8:12 AM

Gender stereotypes exist, condescending advertising exists, biased portrayal in films exists, yet the most critical thing is that respect for women, recognition of their worth, pride in having a girl child and celebration of womanhood is simply restricted to a few, says Abdul Khan, Global Chief Marketing Head, Alef Mobitech

Abdul Khan Mar 10, 2015 8:09 AM

As part of the transaction, Star will get exclusive ownership of the Screen brand franchise including all archival material and transfer of key employees

exchange4media Staff Mar 10, 2015 8:06 AM

Each Indian victory has meant a new video. Twitter hasn't stopped buzzing (positively and negatively) with conversations about Star Sports' ad campaign since the day it was launched

Ankur Singh Mar 10, 2015 8:04 AM

I believe this medium is going through a difficult period, where people tend to compromise their value system all too easily. I also believe that for every five people who compromise there are always two who are holding the flame of truth, so the glass is half full for me .

exchange4media Staff Mar 10, 2015 12:00 AM