Authors

Vinod Mehta knew why TV is the bandwagon he must hop on to and so in the last decade he invested a lot into TV, says Rohit Bansal, Group Head of Communications at RIL

Rohit Bansal 10-March-2015

Smart packaging, serious star power, athleticism & fitness on display make one wanting more of STAR's Pro Kabaddi League. It stirs an assertion, not just of contact sports or big money, but of a more confident country, says Rohit Bansal

Rohit Bansal 01-September-2014

Smart packaging, serious star power, athleticism & fitness on display make one wanting more of STAR's Pro Kabaddi League. It stirs an assertion, not just of contact sports or big money, but of a more confident country, says Rohit Bansal

Rohit Bansal 01-September-2014

With one magisterial swipe, Narendra Modi has charged the nation with optimism beyond the propriety of I-Day, with inspiring communication born out of years of grounding in the rough & tumble of politics, says Rohit Bansal

Rohit Bansal 16-August-2014

Honest acknowledgement of sourcing is a missing piece in print and TV. The rush for portraying ordinarily available information as 'exclusive' isn't about morality alone. It has its professional pitfalls, says Rohit Bansal

Rohit Bansal 25-July-2014

Increasing duty on cigarettes, dealing with retrospective taxation, and promise of prompt decision-making offer a lot of hope for the nation. However, these very issues didn’t get enough focus from the media, says Rohit Bansal

Rohit Bansal 11-July-2014

Increasing duty on cigarettes, dealing with retrospective taxation, and promise of prompt decision-making offer a lot of hope for the nation. However, these very issues didn’t get enough focus from the media, says Rohit Bansal

Rohit Bansal 10-July-2014

Rohit Bansal applauds the appointment of Nripendra Misra as principal secretary to Prime Minister, shedding light on Misra's diverse repertoire and Modi's preference of merit over kinship

Rohit Bansal 27-May-2014

The Indian media missed out on the significance of the news of the $400-bn gas deal between Moscow & Beijing even as the world press gave it ample coverage, says Rohit Bansal

Rohit Bansal 23-May-2014

With Modi-led BJP winning absolute majority in the polls, Rohit Bansal hopes there will now be a rejigged & rocking @PMOINdia handle - a harbinger of optimism and two-way communication

Rohit Bansal 17-May-2014

Rohit Bansal remarks on Rajnikanth's phenomenal Twitter debut, candidly analysing the creative Twitter handles of Rajinikanth and Amitabh Bachchan

Rohit Bansal 08-May-2014

Rohit Bansal alludes to the traditional rivalry between Hindu College & St Stephen's and laments how the two have failed to foster the richness of their heritage

Rohit Bansal 05-May-2014

Rohit Bansal highlights how the Indian Super League seeks to create a footballing culture in India with renewed energy, investment & commitment by the stakeholders

Rohit Bansal 23-April-2014

A lot has been made out of Sanjaya Baru's 'The Accidental Prime Minister', a first-person account of the first five years of Manmohan Singh's Prime Ministership, says Rohit Bansal

Rohit Bansal 16-April-2014

Arvind Kejriwal's ploy, calling India's broadcast editors as 'violators of the Constitution' & stooges of commerce, is a fit case of the "puppy-dog ploy", remarks Rohit Bansal

Rohit Bansal 09-April-2014

A realisation on why the social media and mainstream media can complement each other for your company and its own ‘flame of truth’, according to Rohit Bansal

Rohit Bansal 02-April-2014

While Klout isn't 100% accurate for everyone on the planet, it's a fast-emerging currency of digital influence and gives a user a measure of digital self-worth

Rohit Bansal 25-March-2014

'Neutrality' being touted is neither here or there. The gang-up is pretty much obvious if we scratch beneath the veneer, says Rohit Bansal

Rohit Bansal 18-March-2014

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal 11-March-2014

Should really famous people even be on Twitter, asks Rohit Bansal in his weekly column, as he reflects on the fate of the Prime Minister's Twitter handle should there be a change of guard in the Govt

Rohit Bansal 05-March-2014

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