Date-wise News
Lowe Lintas bags creative mandate for FreeCharge

Lowe Lintas fended off competition from six other agencies that were in the fray for the account before it was chosen. The agency has rolled out a youth-oriented launch campaign for the online platform for recharge, utility payments

exchange4media Staff Sep 1, 2014 6:11 PM

Leo Burnett ropes in Hitesh Mehta as VP at its Mumbai office

Mehta will be leading the McDonald's business nationally on both account management and strategy. He had been working as an independent brand consultant prior to joining Leo Burnett

exchange4media Staff Sep 1, 2014 3:28 PM

Govt turns down TRAI proposal for lower reserve fee for FM Phase III auctions

The Ministry of Information and Broadcasting (MIB) has turned down a review of the reserve price for FM Phase III auctions that have been recommended by the Telecom Regulatory Authority of India

exchange4media Staff Sep 1, 2014 11:46 AM

Arvind Gupta to reveal secret behind BJP's digital campaign at CMO League - powered by Dainik Bhaskar

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 10:15 AM

#FutureProof: This isn't just Kabaddi, it's an assertion!

Smart packaging, serious star power, athleticism & fitness on display make one wanting more of STAR's Pro Kabaddi League. It stirs an assertion, not just of contact sports or big money, but of a more confident country, says Rohit Bansal

Rohit Bansal Sep 1, 2014 9:58 AM

Guest Column: Brandenstein: A brand's biggest fear is its own Doppelgänger imagery

Doppelgänger brand image, comprising negative perceptions, creates a compelling set of motifs that influence the impact of a brand. It confuses customers and can lead

Gaurav Sood Sep 1, 2014 9:50 AM

India-born global CEOs take centre stage

Ramesh Tainwala, CEO, Samsonite International joins the elite club of Indians at the helm of global companies, that has Microsoft's Satya Nadella, Perfetti's Sameer Suneja

exchange4media Staff Sep 1, 2014 9:00 AM

Arvind Gupta to reveal BJP's digital campaign at CMO League - powered by Dainik Bhaskar

Arvind Gupta, who heads the party's IT Cell will address top CEOs on how the party cracked the digital media campaign during the watershed elections

Ankur Singh Sep 1, 2014 8:13 AM

Car makers take recovery road to big-bang advertising

A slew of hi-decibel launches and a quarter of growth gets auto majors to spend big on advertising again

Ankur Singh Sep 1, 2014 8:10 AM

Havas Media takes the ALS Ice Bucket Challenge

Anita Nayyar, CEO India & South Asia at Havas Media challenged Havas Worldwide India to take the challenge

exchange4media Staff Sep 1, 2014 8:05 AM

#FutureProof: This isn't just Kabaddi, it's an assertion!

Smart packaging, serious star power, athleticism & fitness on display make one wanting more of STAR's Pro Kabaddi League. It stirs an assertion, not just of contact sports or big money, but of a more confident country, says Rohit Bansal

Rohit Bansal Sep 1, 2014 8:02 AM

Guest Column: Brandenstein: A brand's biggest fear is its own Doppelgänger imagery

Doppelgänger brand image, comprising negative perceptions, creates a compelling set of motifs that influence the impact of a brand. It confuses customers and can lead

Gaurav Sood Sep 1, 2014 7:57 AM

The Gunn Report releases 'The Power of Print'

The study identifies 13 basic 'Dramatic Formats,' an analysis based on the creative ideas behind the most awarded print and outdoor ads across the world in the last 15 years

exchange4media Staff Sep 1, 2014 7:54 AM

Patrika tops the IRS 2013 in Hindi heartland

Patrika Group has a huge base of 1,22,93,000 average issued readership as per Indian readership Survey (IRS) 2013 and is spread across 8 states of the country

exchange4media Staff Sep 1, 2014 7:52 AM