The online shopping trend is set to scale greater heights in coming years; even business veterans like Ratan Tata and Azim Premji could not resist jumping the bandwagon to be

Gaurav Sood Jan 19, 2015 10:02 AM

The online shopping trend is set to scale greater heights in coming years; even business veterans like Ratan Tata and Azim Premji could not resist jumping the bandwagon to be

Gaurav Sood Jan 19, 2015 8:56 AM

Modi needs to be applauded for leveraging secondary associations like Sardar Patel, Mahatma Gandhi, Martin Luther King, Ice Bucket Challenge, Amitabh Bachchan, among others,

Gaurav Sood Nov 24, 2014 8:25 AM

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media or pay the consequences, observes Gaurav Sood, Brand Communication Professional & Consultant

Gaurav Sood Oct 14, 2014 10:26 AM

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media or pay the consequences, observes Gaurav Sood, Brand Communication Professional & Consultant

Gaurav Sood Oct 14, 2014 8:33 AM

"Should big brands rush to sue for alleged trademark violations and take culture jammers to court for parodying brand messages?" asks Gaurav Sood, Brand Communication Professional

Gaurav Sood Sep 17, 2014 10:57 AM

"Should big brands rush to sue for alleged trademark violations and take culture jammers to court for parodying brand messages?" asks Gaurav Sood, Brand Communication Professional

Gaurav Sood Sep 17, 2014 7:59 AM

Doppelgänger brand image, comprising negative perceptions, creates a compelling set of motifs that influence the impact of a brand. It confuses customers and can lead

Gaurav Sood Sep 1, 2014 9:50 AM

Doppelgänger brand image, comprising negative perceptions, creates a compelling set of motifs that influence the impact of a brand. It confuses customers and can lead

Gaurav Sood Sep 1, 2014 7:57 AM

Freeze. Believe me, this is the word that is haunting ad agencies and ad executives, leaving them in the cold, literally. Freeze refers to “no new recruitments” in the advertising world. And ‘freeze’ is something that is not desirable in these times of economic crisis.

Gaurav Sood Aug 17, 2009 8:32 AM