Veteran TV journalist and executive editor at CNN-IBN steps down, say industry sources.

exchange4media Staff Oct 14, 2014 6:26 PM

22feet Tribal Worldwide successfully executes digital campaign for Indias 1st Red Bull Flugtag

exchange4media Staff Oct 14, 2014 2:22 PM

Viewers can watch the LIVE telecast of the qualifying tournament for $ 3 per match. The video-on-demand content will include match highlights, goals, penalties, red cards, free kicks and misses

exchange4media Staff Oct 14, 2014 1:51 PM

Q2 FY15 quarterly PBDIT up 39% YoY, at Rs. 69.5 crore

exchange4media Staff Oct 14, 2014 1:01 PM

CNN is consumed by more affluents in APAC in all daily, weekly and monthly metrics, as well as on all platforms of TV, online and mobile, as per the survey

exchange4media Staff Oct 14, 2014 11:48 AM

Hira was promoted as CEO, Hungama Digital Services in January 2014

Abid Hasan Oct 14, 2014 11:42 AM

Kumar's 25 years of experience includes stints with WPP and Lowe as well as establishing her own successful innovation and leadership skills consultancy, Coffee Kettle

exchange4media Staff Oct 14, 2014 11:38 AM

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the big missed opportunity, says Sudhindra Venkateshamurthy, CD & Experience Design Lead, SapientNitro, India

Sudhindra Venkateshamurthy Oct 14, 2014 10:45 AM

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media or pay the consequences, observes Gaurav Sood, Brand Communication Professional & Consultant

Gaurav Sood Oct 14, 2014 10:26 AM

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

Deepa Balasubramanian Oct 14, 2014 9:00 AM

The account was awarded to Scarecrow following a multi-agency pitch

exchange4media Staff Oct 14, 2014 8:36 AM

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media or pay the consequences, observes Gaurav Sood, Brand Communication Professional & Consultant

Gaurav Sood Oct 14, 2014 8:33 AM

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the big missed opportunity, says Sudhindra Venkateshamurthy, CD & Experience Design Lead, SapientNitro, India

Sudhindra Venkateshamurthy Oct 14, 2014 8:25 AM

"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners

Collin Furtado Oct 14, 2014 8:19 AM

While both dailies saw a decline in overall circulation numbers as indicated in the current survey, HT is ahead of TOI by 76,200 copies

Abid Hasan Oct 14, 2014 8:16 AM

As exchange4media's IMPACT magazine completes 10 eventful years in the industry, the Group expands the scope of its flagship property, the IMPACT Person of the Year, by selecting IMPACT Person of the Decade in the ad-media-marketing industry

exchange4media Staff Oct 14, 2014 8:10 AM

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed to boost consumer sentiment. We take a look at the top brands that managed to create buzz this year

Ankur Singh Oct 14, 2014 8:04 AM