Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the big missed opportunity, says Sudhindra Venkateshamurthy, CD & Experience Design Lead, SapientNitro, India

Sudhindra Venkateshamurthy Oct 14, 2014 10:45 AM

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the big missed opportunity, says Sudhindra Venkateshamurthy, CD & Experience Design Lead, SapientNitro, India

Sudhindra Venkateshamurthy Oct 14, 2014 8:25 AM

Companies that understand the difference between experience & expertise will lead the e-commerce race, says Sudhindra Venkateshamurthy, SapientNitro India

Sudhindra Venkateshamurthy Feb 17, 2012 7:30 AM