Date-wise News
ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team

Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today

exchange4media Staff Mar 5, 2014 11:48 AM

CarPlay - Apple's must-have feature on car buyers' checklist in 2014

In the three-way war of technologies between Apple, Google & Microsoft, Apple swings votes in its favour for round one with its latest offering - CarPlay

Manasa Mantha Mar 5, 2014 8:48 AM

Bollywood banks on technology, social media to woo consumers

Digital marketing, gamification and in-film product placements emerge as top trends in film marketing in 2014

Manasa Mantha Mar 5, 2014 8:42 AM

Are digital advertisers going native?

Native advertising is causing a blur between ads and content, and the trend's growing popularity is prompting the advertising industry to sit up and take notice

Sonam Gulati Mar 5, 2014 8:34 AM

Ad veteran Ramesh Narayan inducted into IAA Hall of Fame

The induction is the highest honour given to a recipient by the IAA. Narayan has played leadership role in the Ad Club, AAAI, Asian Federation of Advertising Associations & International Advertising Association

exchange4media Staff Mar 5, 2014 8:00 AM

Upbeat radio players hike ad rates, but will advertisers pay?

Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?

Abhinna Shreshtha Mar 5, 2014 7:59 AM

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards

Abhinna Shreshtha Mar 5, 2014 7:57 AM

MTS gives birth to an internet baby

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

#FutureProof: Whither @PMOIndia handle on Twitter in May?

Should really famous people even be on Twitter, asks Rohit Bansal in his weekly column, as he reflects on the fate of the Prime Minister's Twitter handle should there be a change of guard in the Govt

Rohit Bansal Mar 5, 2014 7:51 AM

Dainik Bhaskar Digital assigns creative duties to Mandate Consulting

Mandate will be working on invigorating the creative course for a bouquet of news and content portal brands of Dainik Bhaskar Digital

Abid Hasan Mar 5, 2014 7:49 AM