Date-wise News
ZEE appoints Mona Jain, Rahul Sharma to beef up senior sales team?blur=25

Jain joins as EVP - Cluster Head, while Sharma comes on board as Senior VP - National Sales Head. Both the appointments are with effect from today

exchange4media Staff Mar 5, 2014 11:48 AM

CarPlay - Apple's must-have feature on car buyers' checklist in 2014?blur=25

In the three-way war of technologies between Apple, Google & Microsoft, Apple swings votes in its favour for round one with its latest offering - CarPlay

Manasa Mantha Mar 5, 2014 8:48 AM

Bollywood banks on technology, social media to woo consumers?blur=25

Digital marketing, gamification and in-film product placements emerge as top trends in film marketing in 2014

Manasa Mantha Mar 5, 2014 8:42 AM

Are digital advertisers going native??blur=25

Native advertising is causing a blur between ads and content, and the trend's growing popularity is prompting the advertising industry to sit up and take notice

Sonam Gulati Mar 5, 2014 8:34 AM

Ad veteran Ramesh Narayan inducted into IAA Hall of Fame?blur=25

The induction is the highest honour given to a recipient by the IAA. Narayan has played leadership role in the Ad Club, AAAI, Asian Federation of Advertising Associations & International Advertising Association

exchange4media Staff Mar 5, 2014 8:00 AM

Upbeat radio players hike ad rates, but will advertisers pay??blur=25

Owing to strong performance and a 17.96% growth rate in 2013, quite a few FM players are increasing their ad rates, calling it course-correction. But will advertisers consider the value proposition?

Abhinna Shreshtha Mar 5, 2014 7:59 AM

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards?blur=25

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fourth edition of exchange4media's OOH Conference & Awards

Abhinna Shreshtha Mar 5, 2014 7:57 AM

MTS gives birth to an internet baby?blur=25

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

#FutureProof: Whither @PMOIndia handle on Twitter in May??blur=25

Should really famous people even be on Twitter, asks Rohit Bansal in his weekly column, as he reflects on the fate of the Prime Minister's Twitter handle should there be a change of guard in the Govt

Rohit Bansal Mar 5, 2014 7:51 AM

Dainik Bhaskar Digital assigns creative duties to Mandate Consulting?blur=25

Mandate will be working on invigorating the creative course for a bouquet of news and content portal brands of Dainik Bhaskar Digital

Abid Hasan Mar 5, 2014 7:49 AM