Date-wise News
'Kaun Banega Crorepati' fortifies its presence in digital media as well

Digital destinations include the new-look KBC website, KBCSony.com, the official KBC App, and the KBC Play Along Application. Both, the official App and the Play Along app, are available on iTunes (iOS), Android and Windows

exchange4media Staff Aug 16, 2014 12:40 PM

Business India appoints Fourth Dimension as its sales concessionaire

4th Dimension will be a force multiplier to the existing Business India ad sales team and will represent Business India for all products of the publication and also the newly launched business India Brand Solutions Business

exchange4media Staff Aug 16, 2014 12:21 PM

New Punto Evo campaign: Life refreshed

Punto’s advertising agency Grey Group has come up with a campaign with the creative idea, ‘Life just became more interesting’, and uses the device of adding a different take to any situation

exchange4media Staff Aug 16, 2014 11:30 AM

HDFC Life takes day-to-day life analogies to connect with customers

HDFC Life's new campaign for its term plan Click2 Protect Plus, created by Leo Burnett, communicates the flexibility of the plan and the fact that it allows people to customise it as per their needs

exchange4media Staff Aug 16, 2014 10:58 AM

Kerala-based Janam Multimedia to launch Janam TV by year-end

Sporting the tagline 'Media power to the masses', the Malayalam language channel will start off with news-cum-entertainment content and issues related to the common man

Deepa Balasubramanian Aug 16, 2014 10:36 AM

#FutureProof: Take a bow, Mr Modi - You just restored India's I-Day morning!

With one magisterial swipe, Narendra Modi has charged the nation with optimism beyond the propriety of I-Day, with inspiring communication born out of years of grounding in the rough & tumble of politics, says Rohit Bansal

Rohit Bansal Aug 16, 2014 10:06 AM

Govt to take action against RJs airing jokes on MPs

Minister for Information & Broadcasting Prakash Javadekar has said that the Government is taking the matter seriously and is considering what action needs to be taken on this issue

exchange4media Staff Aug 16, 2014 9:58 AM

Week 32 ratings: Zee TV slips, while all Hindi GECs surge ahead

As per data from TAM subscribers, Week 32 saw Star Plus garner significant gains from last week that saw the channel cross the 700-million GVT mark once again. Zee TV slid from 438 million GVTs in Week 31 to 415 million GVTs in Week 32

exchange4media Staff Aug 16, 2014 9:56 AM

Tata Sky's Vikram Mehra set to join Saregama in Oct-end

Saregama India informed the BSE that its Board of Directors, at a meeting held on August 13, 2014, has decided to appoint Vikram Mehra as Managing Director & added that he will take charge by the end of October 2014

exchange4media Staff Aug 16, 2014 9:54 AM

Lenovo rejigs national consumer distribution structure for focused growth

The new structure will align each of the T1 distributors with Lenovo's four distinct verticals and develop a best-in-class partner system for the company in India

exchange4media Staff Aug 16, 2014 9:06 AM

Fraud risks jump by 56% in M&E sector over last two years: EY survey

As per EY's M&E Fraud Survey 2014, 98% of the respondents have said that unethical practices led to significant loss of profits; 83% believe that kickbacks for approval of talent-related & acquisition cost is a serious cause of concern

exchange4media Staff Aug 16, 2014 9:02 AM

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