Date-wise News
Wild Stone takes forward its 'Indian sensuality' positioning with new campaign

Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground

exchange4media Staff May 17, 2014 10:39 AM

Can brands pull off Snapchatting successfully?

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications May 17, 2014 10:21 AM

Tata Sky provides over 65 news channels free during election results week

A bouquet of 13 English news channels, 18 Hindi news channels and 38 regional news channels is being offered free of cost for a period of seven days, starting May 15, 2014

exchange4media Staff May 17, 2014 9:58 AM

YouTube keeps Indian Diaspora stay abreast of results on counting day

YouTube partnered with all leading broadcast news players, including regional news channels, to bring live news to users for the elections results

exchange4media Staff May 17, 2014 9:42 AM

Sakal comes out with afternoon daily for a day today for poll-related news

This compact afternoon daily consists of 12 pages and has a cover price of Rs 3. The newspaper targets readers in Mumbai, Navi Mumbai and Thane

exchange4media Staff May 17, 2014 9:17 AM

Mindshare launches The Loop in India

India is the first market outside the US to have a fully functional Loop Room in Gurgaon. A second Loop Room will be up and running in Singapore next week, followed closely by Mumbai and Shanghai

exchange4media Staff May 17, 2014 9:15 AM

#FutureProof: @PMOIndia is dead. Long live @PMOIndia handle!

With Modi-led BJP winning absolute majority in the polls, Rohit Bansal hopes there will now be a rejigged & rocking @PMOINdia handle - a harbinger of optimism and two-way communication

Rohit Bansal May 17, 2014 9:14 AM