Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground

exchange4media Staff May 17, 2014 10:39 AM

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of the game' & reach their demographics, says Windchimes

Windchimes Communications May 17, 2014 10:21 AM

A bouquet of 13 English news channels, 18 Hindi news channels and 38 regional news channels is being offered free of cost for a period of seven days, starting May 15, 2014

exchange4media Staff May 17, 2014 9:58 AM

YouTube partnered with all leading broadcast news players, including regional news channels, to bring live news to users for the elections results

exchange4media Staff May 17, 2014 9:42 AM

This compact afternoon daily consists of 12 pages and has a cover price of Rs 3. The newspaper targets readers in Mumbai, Navi Mumbai and Thane

exchange4media Staff May 17, 2014 9:17 AM

India is the first market outside the US to have a fully functional Loop Room in Gurgaon. A second Loop Room will be up and running in Singapore next week, followed closely by Mumbai and Shanghai

exchange4media Staff May 17, 2014 9:15 AM

With Modi-led BJP winning absolute majority in the polls, Rohit Bansal hopes there will now be a rejigged & rocking @PMOINdia handle - a harbinger of optimism and two-way communication

Rohit Bansal May 17, 2014 9:14 AM