Windchimes Communications

Guest Column: How to supercharge your brands with videos

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respectiv...

Guest Column: How to supercharge your brands with videos

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respectiv...

Guest Column: Capitalising on mobile marketing - The key things to keep in mind

With mobile technology on the rise, brands cannot ignore the real-time connect, context-based advertising and interactions that can be generated from...

Guest Column: Harnessing the power of experiential marketing

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies,...

Guest Column: Revenue generation through AR on a positive rise

Today, Augmented Reality has evolved to a great extent & continues to account for infinite downloads. If brands can provide an experience to customers...

Guest Column: Brands & the essentials of a digital media campaign

Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that no...

Can brands pull off Snapchatting successfully?

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of...

Guest Column: Social & digital media - Key trends to watch out for in 2014

Brands are now getting serious with the way they can build human connections with their customers through the wealth of data that social media can pro...

Guest Column: Brands on Instagram - It's all about getting started

Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content p...

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It ca...

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It ca...

Guest Column: How brands are using Vine

With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand mana...

Guest Column: How brands are using Vine

With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand mana...

Guest Column: Effective social media use in healthcare marketing

With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to lis...

Guest Column: Effective social media use in healthcare marketing

With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to lis...

Guest Column: Social media & politics - The new age political revolution

Leading from Facebook updates to Tweets to YouTube videos and appeals, social media has become a yet another significant tool for political campaigns...

Guest Column: Future predictions for social media in 2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate effor...

Guest Column: Future predictions for social media in 2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate effor...

Guest Column: The future predictions of social media in 2014

In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and l...

Guest Column: The future predictions of social media in 2014

In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and l...

Guest Column: Social media & storytelling - A great mix

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it...

Guest Column: Social media & storytelling - A great mix

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it...

Guest Column: Social media - are you doing it the right way?

Social media does not work without a plan. Brands need to design a content strategy that defines their vision & supports customers' needs, says Windch...

How 'fan'tastic is your brand on Facebook?

Marketers, who plan to invest in social media strategy, need to analyse the value of a fan, along with return on investment, says Windchimes Communica...

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