Date-wise News
OAP is best place to work in Advtg and Mktg industry

Outdoor Advertising Professionals (OAP) has been recognised as the Best Advertising & Marketing Company by the Great Place to Work and The Economic Times

exchange4media Staff Jul 18, 2012 10:34 PM

Emvies 2012 introduces ‘Best use of Bollywood celebrity’

This award will be given to an entry that uniquely showcases or integrates a Bollywood celebrity in a media opportunity

exchange4media Staff Jul 18, 2012 8:38 PM

What GM needs to learn from Dove and Ford

GM’s withdrawal of ads from Facebook invoked quite a debate. Windchimes looks at brands that have made effective use of Facebook

Windchimes Communications Jul 18, 2012 8:36 PM

STAR expected to rake in moolah with Indo-Pak series

BCCI’s decision to resume cricket ties with Pakistan will enable STAR to command “higher entry rates” for the forthcoming Indo-Pak series

exchange4media Staff Jul 18, 2012 7:50 PM

People are our greatest assets: Sharad Saxena

Sharad Saxena, Executive Director, Operations & HR at HT Media speaks on what drives the company’s work culture

Noor Fathima Warsia Jul 18, 2012 7:49 PM

Olay, Oreo, Nivea in race for APPIES 2012

APPIES 2012 sees competition intensifying as marketing campaigns for 48 global brands get shortlisted

exchange4media Staff Jul 18, 2012 7:32 PM

Network18 consolidates publishing biz

Aligns special interest magazines and business directories portfolio under ‘Network18 Publishing’

exchange4media Staff Jul 18, 2012 7:05 PM

Sudhir Chaudhary joins Zee News

Chaudhary comes from Live India and Mi Marathi. This is his second stint with Zee News

exchange4media Staff Jul 18, 2012 7:05 PM

RC Cola takes OOH route to tap rural markets

The brand is trying to position itself as refreshment with distinctive flavors. The aim of the OOH promotion is to communicate product efficacy

exchange4media Staff Jul 18, 2012 7:04 PM

Joy Chakraborthy to move on from TV Today

India Today Group CEO Ashish Bagga and Joy Chakraborthy, CEO, TV Today have confirmed the development to exchange4media

Noor Fathima Warsia Jul 18, 2012 7:02 PM

Zee awards digital biz to Interactive Avenues

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Rahul Dubey Jul 18, 2012 6:38 PM

WPP launches its pure play digital network VML Qais in India

VML Qais will be led by Tripti Lochan in India. Mumbai is the first office of the agency in the country, while Delhi ops will be rolled out by year end

Priyanka Nair Jul 18, 2012 3:09 AM

Bang in the Middle bags Dulux Paints’ digital duties

The win comes on the back of a multi-agency pitch held in Delhi. Bang in the Middle will be responsible for the entire suite of digital services for Dulux

exchange4media Staff Jul 18, 2012 2:46 AM

MTV bets on co-branding for its consumer product push

The channel is present in 16 product categories, the latest being bikes with Firefox

exchange4media Staff Jul 18, 2012 12:47 AM

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