Date-wise News
Malcolm Mistry joins DNA as CEO

Malcolm Mistry had quit India Today Merged Entity as Publishing Director in Jan 2013. At DNA, Mistry will report to Group CEO Dr Bhaskar Das & the Board

Priyanka Mehra Nov 18, 2013 4:36 PM

Moneycontrol.com hosts online property exhibition, Real Assets

The exhibition will showcase upcoming projects from leading developers. Apart from viewing projects, users will also be able to chat with experts about real estate trends & pricing queries

exchange4media Staff Nov 18, 2013 1:29 PM

Apollo Tyres appoints Mindshare as its global media agency

Mindshare won the multi-million dollar account post a multi-agency pitch. The account will be serviced out of the company's global marketing office in London

exchange4media Staff Nov 18, 2013 1:25 PM

Eddie Moutran to be honoured with Dubai Lynx Advertising Person 2014 Award

The Chairman & CEO of Memac Ogilvy Group for the Middle East & North Africa will receive the award for his contributions to advancing the reputation of the comm industry in the MENA region

exchange4media Staff Nov 18, 2013 9:19 AM

Forbes Media on the lookout for a buyer

As per media reports, the company is expecting $400 million from the sale. Forbes has hired Deutsche Bank to represent the company in the sale

exchange4media Staff Nov 18, 2013 9:14 AM

Google (Emotional) Search reunion ad moves hearts

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

Twishy Nov 18, 2013 9:10 AM

Guest Column: Social media - are you doing it the right way?

Social media does not work without a plan. Brands need to design a content strategy that defines their vision & supports customers' needs, says Windchimes

Windchimes Communications Nov 18, 2013 8:51 AM

Is the fate of 10+2 ad cap in a state of limbo?

Various facets of the Cable Network and Regulations Act, 1995 are being discussed in the TDSAT court; experts believe this might buy broadcasters more time

Abhinav Trivedi Nov 18, 2013 8:34 AM

We need to change our point of view towards print & outdoor: Santosh Padhi

Print & outdoor have a power of their own & can have a better, or I would say, different impact to what a TV ad can do, says the CCO & Founder of Taproot India

Priyanka Mehra Nov 18, 2013 8:20 AM

ZEE reinforces brand positioning with new corporate film

Created by Scarecrow, the film conveys the message that ZEE has been a cultural ambassador of India to millions of viewers across the globe for more than two decades

exchange4media Staff Nov 18, 2013 8:12 AM

"To deliver a fabulous customer experience, you have to end in a fabulous way"

Brands need to be able to address the barriers to purchase in the store environment by providing the right mix of brand theatre, says Mandeep Malhotra, President, Mudra Max

Mandeep Malhotra Nov 18, 2013 8:03 AM