The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 30 crore. Havas Media India has recently retained the MTS India media business

exchange4media Staff Sep 6, 2014 1:39 PM

The seven-part series premieres on September 7 at 7:30 pm on Sony Entertainment Television and will feature Olympic Bronze medalist Mary Kom, actor Prem Chopra, singer Kailash Kher & Virender Sehwag, among others

exchange4media Staff Sep 6, 2014 12:03 PM

Spread across digital, outdoor, print and other platforms, the campaign focuses on engagement and awareness. The four-week campaign tells the story of two people who discover their purpose in life and how the bank acts as an enabler

exchange4media Staff Sep 6, 2014 11:50 AM

Parryware will be targeting schools in cities such as Coimbatore, Indore, Erode, Bhiwadi, Sriperumbudur, Pantnagar, Alwar & Ranipet as part of the initiative, which seeks to contribute to the PM’s vision of better sanitary conditions in India

exchange4media Staff Sep 6, 2014 11:39 AM

The shopping-based channel will offer branded and unbranded merchandise as well as services, including vouchers offered by third party sellers

exchange4media Staff Sep 6, 2014 11:32 AM

With mobile technology on the rise, brands cannot ignore the real-time connect, context-based advertising and interactions that can be generated from mobile marketing, says Windchimes

Windchimes Communications Sep 6, 2014 11:27 AM

Called Red Bandstand, the aim of this musical initiative by Red FM is to bring independent musicians to the mainstream and help them reach the masses

exchange4media Staff Sep 6, 2014 11:07 AM

Mindshare APAC took home top honours – winning 12 awards across the various categories, along with the Agency Network of the Year Award. In addition, Mindshare Indonesia was awarded Agency of the Year in Mobile with several wins across the categories

exchange4media Staff Sep 6, 2014 11:01 AM

With the festival season round the corner, beverage brand Coca-Cola is all set to add a hint of spontaneity and fun to socialising through its latest communication campaign – ‘Formality hatao, Coca-Cola pilao’

exchange4media Staff Sep 6, 2014 10:55 AM