Date-wise News
Telecom advtg eye the space “inside a consumer’s head”

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy Dec 13, 2012 8:07 PM

Billboard of the week: Shoppers Stop’s XL display

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair Dec 13, 2012 7:55 PM

Star Movies’ mktg blitz for Twilight TV premiere

Along with media platforms such as television, social media and on-ground, the channel has roped in DTH as a promotional vehicle

Synjini Nandi Dec 13, 2012 7:53 PM

Guest Column: Social media powers energy sector

Being part of the Power & Energy sector, a company can leverage the prospects by pushing this utility sector to utilise social media, says Windchimes

Windchimes Communications Dec 13, 2012 7:43 PM

Inspired by true ‘crime’ incidents, on a TV near you

Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers

Synjini Nandi Dec 13, 2012 7:35 PM

V Anand is CNN-IBN Indian of the Year 2012

Aamir Khan & Team Satyamev Jayate, Mary Kom are some of the winners in other categories

exchange4media Staff Dec 13, 2012 7:12 PM

Radio City taps into the devotional segment

With the launch of Radio City Smaran, PlanetRadiocity presents a dedicated station in the devotional space

Saloni Surti Dec 13, 2012 7:06 PM

Havas Media is global media AOR of Shangri-La Hotels

The agency won the business after a pitch process, which involved several media agencies, including Starcom and OMD

exchange4media Staff Dec 13, 2012 6:59 PM

MEC India wins Radikal Rice digital AOR

The win comes on the back of a multi-agency pitch. MEC had recently won the Britannia business in Bangalore

exchange4media Staff Dec 13, 2012 6:49 PM

Micromax appoints Shubhodip Pal as CMO

Pal will lead all marketing efforts of Micromax globally. In his last role, Pal was heading Blyk India, a mobile messaging company

exchange4media Staff Dec 13, 2012 6:45 PM

TAM predicts opportunities galore under DAS

TAM’s DAS exercise shows growth for niche channel viewership; reiterates ability for advertisers to segment better and points out to many more opportunities for the industry

Synjini Nandi Dec 13, 2012 6:16 PM

Maiya’s Beverages & Foods awards media mandate to MediaCom

The account size is pegged in the vicinity of Rs 25 to Rs 27 crore. Earlier this year, the corporate major had awarded its creative duties to Happy Creative in Bangalore

Priyanka Mehra Dec 13, 2012 6:13 PM