Date-wise News

ZooZoos, Zaroori Friend, Honey Bunny are not just aiming for top of mind brand recall but consumers carrying the brand along via icons or music

Twishy 13-December-2012

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair 13-December-2012

Along with media platforms such as television, social media and on-ground, the channel has roped in DTH as a promotional vehicle

Synjini Nandi 13-December-2012

Being part of the Power & Energy sector, a company can leverage the prospects by pushing this utility sector to utilise social media, says Windchimes

Windchimes Communications 13-December-2012

Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers

Synjini Nandi 13-December-2012

Aamir Khan & Team Satyamev Jayate, Mary Kom are some of the winners in other categories

exchange4media Staff 13-December-2012

With the launch of Radio City Smaran, PlanetRadiocity presents a dedicated station in the devotional space

Saloni Surti 13-December-2012

The agency won the business after a pitch process, which involved several media agencies, including Starcom and OMD

exchange4media Staff 13-December-2012

The win comes on the back of a multi-agency pitch. MEC had recently won the Britannia business in Bangalore

exchange4media Staff 13-December-2012

Pal will lead all marketing efforts of Micromax globally. In his last role, Pal was heading Blyk India, a mobile messaging company

exchange4media Staff 13-December-2012

TAM’s DAS exercise shows growth for niche channel viewership; reiterates ability for advertisers to segment better and points out to many more opportunities for the industry

Synjini Nandi 13-December-2012

The account size is pegged in the vicinity of Rs 25 to Rs 27 crore. Earlier this year, the corporate major had awarded its creative duties to Happy Creative in Bangalore

Priyanka Mehra 13-December-2012

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