Billboard of the week: Shoppers Stop’s XL display

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

e4m by Priyanka Nair
Updated: Dec 13, 2012 7:55 PM
Billboard of the week: Shoppers Stop’s XL display

Brands have the power to create larger-than-life effects using outdoor media. Shoppers Stop’s outdoor campaign to promote its ‘Suits & Jackets’ fest across all it stores has been catching eyeballs.

This week Upendra Thakur, Co-Founder, Origin Beanstalk, picks Shoppers Stop’s largest men’s formal jacket display as the most impressive outdoor initiative of the week. This larger-than-life men’s formal jacket stands at an imposing 22 feet tall and is made from actual poly cotton suiting fabric. Over 150 meters of fabric have been used for the construction of the jacket. With this installation, Shoppers Stop is set to make an entry into the Limca Book of Records.

In conversation with exchange4media, Thakur talks about why he found Shoppers Stop’s campaign impressive.

The billboard that caught my attention this week is...
Shoppers Stop’s king size display of a formal jacket.

I spotted it at...
Inorbit Mall, Malad.

It stayed with me because...
It was outright catchy because of its sheer size and the Shoppers Stop branding was very visible and clear with the messaging that the ‘Suits and Jackets’ festival is on. The core messaging came out clearly with this one innovation. The location, ambience and what the brand puts up on it is more important than the quantity of the outdoor medium. Shoppers Stop’s campaign stood out due to these reasons.

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