The Indian outdoor landscape through the creative lens?blur=25

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space

Priyanka Nair Jul 23, 2013 9:21 AM

Billboard of the week: Shoppers Stop’s XL display?blur=25

Shoppers Stop’s campaign stands out due to its location, ambience and larger-than-life display, says Upendra Thakur of Origin Beanstalk

Priyanka Nair Dec 13, 2012 7:55 PM

Real estate OOH ads need to get out of the rut: Experts?blur=25

OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category

Priyanka Nair Nov 28, 2012 7:36 PM

Disney characters brighten Sunteck’s OOH drive?blur=25

Targeted marketing forms the core of the entire execution of the campaign with a focus on quality of sites rather than quantity for Sunteckcity

Priyanka Nair Oct 25, 2012 8:52 PM

Star Movies on marketing overdrive for Oscars?blur=25

With less than a week to go for the Oscar Awards, Star Movies is heavily promoting the event across media. Digital is at the core of its marketing plan

exchange4media Staff Feb 21, 2012 3:20 PM

Origin Beanstalk adds Time Out, Mad Over Donuts to its kitty?blur=25

Mumbai-based agency Origin Beanstalk has bagged the creative duties of Time Out magazine and Mad Over Donuts retail outlet chain.

Tasneem Limbdiwala Aug 17, 2011 8:48 AM