Date-wise News
Guest Column: Social media & politics - The new age political revolution

Leading from Facebook updates to Tweets to YouTube videos and appeals, social media has become a yet another significant tool for political campaigns and also for supporters

Windchimes Communications Jan 24, 2014 4:52 PM

SMG's paper on Emerging Media shortlisted at ESOMAR 2014 APAC

The paper centres around using non-linear analytical techniques to capture the inter-dependencies amongst various marketing investment channels

exchange4media Staff Jan 24, 2014 9:35 AM

Video: Turnaround of our flagship channel is my priority: NP Singh

The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country

Abhinav Trivedi Jan 24, 2014 9:24 AM

Dish TV adds 220,000 subscribers; carriage fee up by 86% in Q3 FY14

Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs 5,529 mn

Abhinav Trivedi Jan 24, 2014 9:00 AM

Guest Column: Storytellers are still alive in the digital age - KV Sridhar

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

"With social media, consumers now have a collective voice which is shaping the industry"

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' middle class, said PepsiCo's D Shivakumar

Sonam Gulati Jan 24, 2014 8:22 AM

Decoding the Indian film mktg formula - more of the same

If one compares the dynamics of films in India with the rest of the world, Indian film marketers come off as formulaic approach-oriented, who shy away from experimenting like their Western counterparts

Manasa Mantha Jan 24, 2014 8:03 AM

The Hindu Business Line refreshes itself with new look & content

Conceptualised by designer Aurobind Patel, the idea behind the redesign is to rejuvenate the paper in a contemporary style and cater to the new needs of the new reader

exchange4media Staff Jan 24, 2014 7:51 AM

Zee Media Corp launching auto vertical Zeegnition today

The auto vertical will have 360-degree presence across print, web and television. Adil Jal Darukhanawala is the Editor-in-Chief of Zeegnition

exchange4media Staff Jan 24, 2014 7:49 AM

Colors to embark on 'Mission Sapne'

Colors is gearing up to launch a new show, 'Mission Sapne', that will allow celebrities such as Salman Khan & Harbhajan Singh to leverage their fame for the benefit of the common man

exchange4media Staff Jan 24, 2014 7:48 AM

Star Sports to invest Rs 1,500 cr in hockey over eight years

The network has hired IMG to produce the second edition of Hockey India League and plans to introduce new level of graphic motions & consumer engagement both on & off the screen

exchange4media Staff Jan 24, 2014 7:46 AM

News Express ropes in Ravikant Mittal as Managing Editor

Mittal will take charge from Feb 1. He will be responsible for the national channel of News Express as well as Maharashtra, MP & Chhattisgarh, where the group will be launching soon

Abid Hasan Jan 24, 2014 7:45 AM

Maxus elevates Sanchayeeta Verma to Managing Partner

Verma had joined Maxus in 2009 as Head of the Bangalore office. She has been with the GroupM system for over 10 years, earlier with Mindshare

exchange4media Staff Jan 24, 2014 7:44 AM

iProspect APAC appoints Jean-Marc Thomas as Regional Biz Director

Thomas joins in from Neo@Ogilvy, where he was Regional Director of Search. In his new role, he will be reporting to Ruth Stubbs, CEO, iProspect Asia Pacific

exchange4media Staff Jan 24, 2014 7:42 AM

Huffington Post gears up for India foray

As per media reports, the Indian edition of the online newspaper is expected to launch by May 2014. Talks are being held to zero in on a local partner for this foray

exchange4media Staff Jan 24, 2014 7:40 AM

Week 3 ratings: Colors, Life OK see gains in viewership in a sluggish week

As per the TVT data sourced from TAM subscribers in the HSM market for Week 3 of 2014, Colors and Life OK saw growth in viewership even as other major GECs failed to register any growth

exchange4media Staff Jan 24, 2014 7:39 AM

Yadvinder Singh Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India

We started with the ‘3C’ approach, where the first ‘C’ represented creation of new product and additional capacities… The second ‘C’ represents connect with the masses. We went into an aggressive expansion mode not only in the urban areas, but also in the rural areas… The third ‘C’ is communication. We translated our global slogan, ‘The power of dreams’, into ‘Sach kar denge sapne’. The tone and manner of communication in the print ads was regionalised not only in terms of language, but also in terms of the look-and-feel.

exchange4media Staff Jan 24, 2014 12:00 AM