Video: Turnaround of our flagship channel is my priority: NP Singh

The MSM Group CEO shares that his first big priority is to bring Sony Entertainment TV back in the top three GECs in the country

by Abhinav Trivedi
Published - Jan 24, 2014 9:24 AM Updated: Jan 24, 2014 9:24 AM
Video: Turnaround of our flagship channel is my priority: NP Singh

“2013 was a very difficult year,” said NP Singh, CEO, MSM Group. “There were far too many challenges from the environment both in the country and outside. There were regulatory challenges as well.” According to him, “We will see some of those challenges in 2014 as well. Besides, there will be new challenges emerging in 2014 and we have to brace ourselves to face those challenges.”

On the road ahead, Singh shared, “My first big priority is to turnaround our flagship channel, Sony Entertainment TV and bring it back in the top three GECs in the country. In 2013, the channel has not performed as well as we wanted it to perform.”

To know more, watch the video here…
 

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