The Hindu Business Line refreshes itself with new look & content

Conceptualised by designer Aurobind Patel, the idea behind the redesign is to rejuvenate the paper in a contemporary style and cater to the new needs of the new reader

by exchange4media Staff
Published - Jan 24, 2014 7:51 AM Updated: Jan 24, 2014 7:51 AM
The Hindu Business Line refreshes itself with new look & content

In a changing economic landscape, print players are realising the need to maintain a contemporary outlook and format. To truly capture the spirit of the changes in the society, media also needs to change to capture the new dimensions of the society it serves, and to cater to the new needs of the new reader.

The Hindu Business Line, from the Kasturi & Sons’ stable, is the latest newspaper to undergo a design and content revamp.

According to Mukund Padmanabhan, Editor, The Hindu Business Line, “It is not just a redesign. The changes reflect the changes in the economy. The idea is to synchronise the design with the content in a contemporary and easy-to-access format.”

Conceptualised by designer Aurobind Patel, a former design consultant with the Daily Telegraph and The Times of London and former Design Director of The Economist, the new design reflects Patel’s contemporary yet classical approach. “I would call it rejuvenation,” Patel said, adding, “The idea was to ensure the design reflected the editorial changes in the paper and rejuvenate it in a contemporary style.”

The new content embodies this change in the refreshed paper. These include ‘Portfolio’, the new avatar of The Hindu Business Line’s investor section; ‘BL Ink’, an all-new weekend magazine; a comprehensively reformatted data section, which not just captures raw data from the markets, but offers insights and analysis; a new opinion section; as well as a unique, two-way crossword.

S Padamanabhan, CFO, KSL commented, “The new Business Line holds a very important role in the umbrella offering of Kasturi & Sons, which also publishes The Hindu, Frontline and Sportstar. The new Business Line will not just attract more readers, but will also be at the core of future growth strategies for KSL. The growth necessarily does not mean only print, but could be a multi-platform offering.”

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