“Fastrack’s OOH campaign for its backpack range is focussed and minimal; it has outstanding images,” says Himanka Das of Carat Media

Priyanka Nair Dec 6, 2012 11:32 PM

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Sai Prasanna Dec 6, 2012 9:24 PM

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

A key responsibility of this Board will be to provide continuous self direction and self governance on journalistic ethics & norms of code of conduct

Abid Hasan Dec 6, 2012 7:39 PM

In a bid to attract early sponsors, Multi Screen Media has slashed IPL ad rates

Shobhana Nair Dec 6, 2012 7:38 PM

The activity for the men’s soap series commenced with a yacht set-up, a gaming zone, and a photo-op zone

Deepa Balasubramanian Dec 6, 2012 7:37 PM

Social media can help augment a favourable impression as a product/service of consumer choice in trade shows, says Windchimes

Windchimes Communications Dec 6, 2012 7:34 PM

Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V

Synjini Nandi Dec 6, 2012 7:14 PM

For now, Seth would continue to also wear the hat of Senior Vice President, Marketing of Max

exchange4media Staff Dec 6, 2012 6:58 PM

The 11th edition of the study continues to examine the behaviour and lifestyle trends of kids and parents across segments

exchange4media Staff Dec 6, 2012 6:50 PM

The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month

Synjini Nandi Dec 6, 2012 6:38 PM

The mobile rights are for ICC Women World Cup & ICC Champions Trophy for 1 month from the date of commencement of each event in 2013

exchange4media Staff Dec 6, 2012 6:37 PM

The size of the business is pegged at Rs 5 cr – Rs 8 cr; the pitch will take place in Delhi

Twishy Dec 6, 2012 6:35 PM

As Chief Operating Officer, Banerji will lead the company’s growth strategy in the TV search, EPG and recommendations space

exchange4media Staff Dec 6, 2012 6:31 PM

McCann’s Mumbai office will work on this account. The agency will be responsible for all brand communication

exchange4media Staff Dec 6, 2012 6:28 PM

The win for the DDB Mudra Group digital company comes on the back of a multi-agency pitch

exchange4media Staff Dec 6, 2012 6:20 PM