Date-wise News
Guest Column: Social media & storytelling - A great mix

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes

Windchimes Communications Dec 6, 2013 5:26 PM

Guest Column: Social media & storytelling - A great mix

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes

Windchimes Communications Dec 6, 2013 4:57 PM

Rediffusion elevates Komal Bedi Sohal as Chief Creative Officer

Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional

Twishy Dec 6, 2013 1:55 PM

Rajeev Boetra quits HT as National Head, Revenue & Circulation

Boetra has been associated with HT Media since 2005. Benoy Roychowdhury, Executive Director, HT Media has confirmed the news to exchange4media

Abid Hasan Dec 6, 2013 9:32 AM

KFC in talks with creative agencies

Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella

Priyanka Mehra Dec 6, 2013 9:30 AM

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 9:25 AM

Ford woos auto enthusiasts with its Midnight Surprise

On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same

Twishy Dec 6, 2013 8:58 AM

"With digitisation, reach should have increased, but it didn't happen"

Arpit Mankar, Programming Head & Sunil Punjabi, Business Head, AXN say that while time spent on English entertainment channels has increased, the reach has dropped

Abhinav Trivedi Dec 6, 2013 8:46 AM

Dispute with MSOs causes Sony's ratings to plummet

The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DEN and Hathway

Abhinav Trivedi Dec 6, 2013 8:34 AM

Rajeev Boetra quits HT as National Head, Revenue & Circulation

Boetra has been associated with HT Media since 2005. Benoy Roychowdhury, Executive Director, HT Media has confirmed the news to exchange4media

Abid Hasan Dec 6, 2013 8:19 AM

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 8:10 AM

Mindshare strengthens its consulting and analytics discipline

With the growing importance of data today in business, this division of Mindshare shall partner with clients at GroupM to help them make informed decisions based on insights

exchange4media Staff Dec 6, 2013 8:07 AM

KFC in talks with creative agencies

Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella

Priyanka Mehra Dec 6, 2013 7:56 AM

Sujith Sudhakaran joins McCann Erickson as Planning Head - South

Sudhakaran joins in from Ogilvy, Bangalore. He has around 20 years of experience and has worked across agencies such as Grey Worldwide, Mudra, Draftfcb & O&M

exchange4media Staff Dec 6, 2013 7:51 AM

Week 48 ratings: Zee TV beats decline trends as major GECs register fall

As per TAM Media data for Week 48 of 2013 (November 24-30, 2013), all major general entertainment channels, barring Zee TV, saw a decline in gross viewership

exchange4media Staff Dec 6, 2013 7:49 AM

Jim Egan, Chief Executive Officer, BBC Global News

You still see resentment among some TV news channels that the internet has come and wrecked their business model. Print in some parts of Europe and America is having a very tough time coming to terms with the internet. Mobile consumption has seen a rapid uptake, however, advertising monies have been quite slow to move to mobile.

exchange4media Staff Dec 6, 2013 12:00 AM