Date-wise News
Guest Column: The future predictions of social media in 2014

In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for

Windchimes Communications Dec 20, 2013 6:17 PM

Guest Column:  The future predictions of social media in 2014

In the first part of the article, Windchimes states that the year 2014 will witness social media as the game changer for brands across the world and lists some of the key trends to watch out for

Windchimes Communications Dec 20, 2013 6:15 PM

Rewind 2013: The year when TV industry made a move towards transparency

2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases

Abhinav Trivedi Dec 20, 2013 10:49 AM

India head of POG possible only after merger is formalised in mid-2014: Maurice Levy

Publicis Groupe CEO says the Publicis Omnicom Group (POG) will function as a merged entity only after legal procedures are completed; until then, the two agencies are competitors

exchange4media Staff Dec 20, 2013 9:37 AM

Competitive edge no longer resides in four walls of organisations: Niraj Dawar

Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' functioning for better results

Manasa Mantha Dec 20, 2013 9:27 AM

Rewind 2013: The year when TV industry made a move towards transparency

2013 will be remembered for the substantial efforts in making the broadcast industry transparent & accountable. From ad cap to TAM ratings, accountability was questioned by stakeholders at various phases

Abhinav Trivedi Dec 20, 2013 9:17 AM

"Quarter Se Quarter Tak mentality will no longer help marketers"

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM

"Youth today has no time to experiment what does not relate to them"

The youth today is quick, instinctive, energetic & impulsive. One needs to be very quick to adapt to the changing preferences & responses, say experts

Gunjan Verma Dec 20, 2013 8:49 AM

Youth is no more an audience, they are a mindset, say experts

According to industry experts, today, youth is only looking at how a brand gets them to experience what they love, hence youth experiences have to be more evolved & more layered

Gunjan Verma Dec 20, 2013 8:37 AM

Digital Cable starts monthly billing system for subscribers

The MSO Alliance has also launched an ad campaign in print media and cable television channels to spread awareness about the monthly billing system

Abid Hasan Dec 20, 2013 8:28 AM

WizSpk adds FMCG, retail, F&B & entertainment accounts to its kitty

In little over a year, the agency has bagged a number of accounts across categories such as English GEC Star World Premiere, Parle Products, and bed & bath brand Portico New York, among others

exchange4media Staff Dec 20, 2013 8:22 AM

Week 50 ratings: Colors back at No. 2; Sony & Sab TV get more viewers

Colors reclaimed the second position back from Zee TV in Week 50 of 2013, while Sony & Sab TV saw a slight increase in viewership. However, their rankings remained unchanged

exchange4media Staff Dec 20, 2013 7:46 AM

Grey to acquire majority stake in rural communications & mktg firm RC&M

RC&M marks WPP's 12th acquisition in India in the last nine years. This acquisition marks a further step in WPP's strategy of developing its networks in fast-growth markets & sectors

exchange4media Staff Dec 20, 2013 7:45 AM

Dr Alok Bharadwaj, Senior Vice President, Canon India

Approximately 10 million consumer homes are consuming content electronically; despite this, the imaging part is still very traditional. There is a need for printers to be smart as well. In fact, almost 30 per cent of our printer market can move to cloud printing since consumers are now storing their vital information on online services.

exchange4media Staff Dec 20, 2013 12:00 AM

Advertisment

Advertisment

Advertisment

Advertisment