Date-wise News
Bang in the Middle goes global, enters US

Bang in the Middle has begun operations in US. Saira Mohan, supermodel & business woman has come on board as President

Deepika Bhardwaj Aug 16, 2012 9:11 PM

Channel UFX awards biz to Fourth Dimension

The mandate is to devise a unique communication strategy to strengthen the brand imagery of UFX Channel in the Indian market

Deepa Balasubramanian Aug 16, 2012 8:18 PM

Channel UFX awards biz to Fourth Dimension

The mandate is to devise a unique communication strategy to strengthen the brand imagery of UFX Channel in the Indian market

Deepa Balasubramanian Aug 16, 2012 8:18 PM

A look at HUL’s vintage communication ideas

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

Priyanka Nair Aug 16, 2012 8:16 PM

A look at HUL’s vintage communication ideas

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

exchange4media Staff Aug 16, 2012 8:16 PM

Vikram Sakhuja named Maxus Global CEO

Sakhuja, who is at present the GroupM South Asia CEO, will continue to be based in Mumbai. GroupM is to yet announce a replacement for his current role

Noor Fathima Warsia Aug 16, 2012 8:14 PM

Telecom advertisers eye the retail sector

Telecom taps the retail space to attract consumer attention at the purchase point

Priyanka Nair Aug 16, 2012 8:10 PM

Guest Column: Realtors rise through social media

Real estate sector, largely a print devout, is expanding and exploring social media in an innovative way, says Windchimes

Windchimes Communications Aug 16, 2012 8:04 PM

Niche magazine for rural India launched

With a cover price of Rs 80, monthly magazine ‘Rural Marketing’ will give pan-India coverage on issues concerning the hinterlands of India

Abid Hasan Aug 16, 2012 7:58 PM

There are no genuine leaders in news genre: Uday Shankar

In the wake of the Satyamev Jayate, STAR India CEO talks to Governance Now on why entertainment TV is doing what news TV should have done

exchange4media Staff Aug 16, 2012 7:43 PM

Vikram was the best candidate for the job: Dominic Proctor

GroupM’s Global Prez speaks on Vikram Sakhuja’s appointment as Maxus CEO. Proctor says the decision reflects the new world order

Noor Fathima Warsia Aug 16, 2012 7:31 PM

ValueFirst Messaging is now ValueFirst Digital Media

The change in company name is part of a larger rebranding effort to emphasise ValueFirst’s commitment to digital media

exchange4media Staff Aug 16, 2012 7:15 PM

Reliance markets 3G Tab with Twitter-Facebook mashup

Reliance takes engagement to a complete new level by bringing together Facebook and Twitter for its Tweet-a-Tab campaign

exchange4media Staff Aug 16, 2012 7:07 PM

Fever FM spurs entrepreneurial plans with Fever iDream

Sponsored by Reliance Commercial Finance, Fever iDream will give an opportunity to listeners to start their own SME business

exchange4media Staff Aug 16, 2012 7:04 PM

WWIL signs DAS interconnect deal with MediaPro

For timely implementation of digitisation, WWIL has signed DAS interconnect arrangements with Mediapro Enterprises for 70 channels

exchange4media Staff Aug 16, 2012 7:00 PM

Pidilite bets big on on-ground promotions

The on-ground activities include in-shop visibility, outdoor visibility, distribution expansion and van activation

exchange4media Staff Aug 16, 2012 1:09 AM