Date-wise News
Hartosh Singh Bal to join Caravan India as Political Editor

Bal will take charge from February 17. Confirming the news to exchange4media, Bal said, “I am looking forward to doing good work. The Caravan is a good magazine &they are doing good stuff”

Abid Hasan Feb 7, 2014 9:06 PM

Next Gen Publishing launches 10th magazine title, ‘Auto Components’

‘Auto Components’ will be simultaneously available in print & on digital. The magazine joins three other automotive titles in Next Gen’s stable – ‘Car India’, ‘Bike India’ & ‘Commercial Vehicle’

Abid Hasan Feb 7, 2014 8:44 PM

Longevity is an important feature of any successful brand: Varghese Chandy

In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama

Deepa Balasubramanian Feb 7, 2014 5:28 PM

There are still big opportunities to reinvent the way brands are built: S Yesudas

It's imperative to celebrate consumers, create agency partnership by choosing someone who will offer investment advices, and create clear KPIs & accountability, says the MD, India Sub-Continent, Vizeum

Deepa Balasubramanian Feb 7, 2014 4:07 PM

Guest Column: Effective social media use in healthcare marketing

With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure

Windchimes Communications Feb 7, 2014 3:32 PM

Guest Column: Effective social media use in healthcare marketing

With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure

Windchimes Communications Feb 7, 2014 3:24 PM

DAS: What is happening at the grassroots?

Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level

Abhinav Trivedi Feb 7, 2014 9:46 AM

Radio operators still await revised IRS numbers

The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today

Abhinna Shreshtha Feb 7, 2014 9:42 AM

Vivid: Why Rahul Gandhi chose Times Now?

The interview busted the myth that Gandhi is a reluctant politician. To appear on a TV channel before the elections shows that he is raring to go & wants to do his politics differently, says exchange4media's Annurag Batra

Annurag Batra Feb 7, 2014 9:37 AM

Wake up to The Times of India's call on farmer suicides

A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left behind by a farmer who committed suicide

Twishy Feb 7, 2014 9:33 AM

One needs to be proud like a navy, but fight like pirates: Agnello Dias

The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India

Deepa Balasubramanian Feb 7, 2014 9:22 AM

Will TAM close shop in 10 days?

If Kantar Media doesn't succeed in obtaining a stay order from the Delhi High Court, there seems to be no other option for the measurement agency but to wind up its operations

Abid Hasan Feb 7, 2014 9:19 AM

Internet remains unaffordable for the masses: Ajit Balakrishnan

The Rediff.com Founder & CEO highlights the stark realities of internet penetration, which stands at 10% in India, & says that for it to reach critical mass, it should be made available at Rs 100 per month

Sonam Gulati Feb 7, 2014 9:05 AM

The OOH industry needs to reinvent itself: Haresh Nayak

The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards

Abhinna Shreshtha Feb 7, 2014 8:42 AM

IMC 2014 is back; this year it wants to 'win through innovation'

The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25

Abid Hasan Feb 7, 2014 8:34 AM

Twitter Q4 2013 revenues up by 116% YoY, even as growth slows

Twitter reported Q4 2013 revenues of $243 mn. Ad revenues stood at $220 mn, an increase of 121% YoY. Mobile ad spends accounted for 75% of the total ad revenues

Abhinna Shreshtha Feb 7, 2014 7:44 AM

Week 5 ratings: Zee TV back at No. 2; growth for Star Plus, Life OK, Sony

As per the TVT data sourced from TAM subscribers in the HSM market for Week 5 of 2014, Zee TV, which had slid to No. 3 position last week, claimed the No. 2 spot this week, pushing down Colors

exchange4media Staff Feb 7, 2014 7:43 AM

Cannes Lions 2014: Prasoon Joshi is Titanium & Integrated Lions Jury President

Amir Kassaei, David Sable, Jose Miguel Sokoloff, Matt Seiler, Prasoon Joshi, Susan Bonds, Susan Credle, Tom Bedecarré & Tony Hertz are the first nine Jury Presidents, out of a total of 17, selected to chair this year's juries

exchange4media Staff Feb 7, 2014 7:41 AM

Stephanie Agresta, Global Director - Social Media & Digital, MSLGroup

Everything that I see suggests that brands operating in India are aware that a large part of their audience spends most of their time online today and are trying to engage with them. The only thing that may be holding back some brands is the amount of money they are willing to spend on social media engagement and activation as compared to digital advertising. But Indian marketeers are smart – they operate in a tough environment and are perhaps the fastest movers in the world.

exchange4media Staff Feb 7, 2014 12:00 AM