Date-wise News
DGM India launches its brand ad network dgMatix

dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, etc

exchange4media Staff Jul 26, 2012 10:52 PM

Are Hindi movie channels economically viable?

Increase in number of channels, inflating acquisition costs & channels sharing titles, question the viability of the genre

Synjini Nandi Jul 26, 2012 10:49 PM

RSCI set to announce new research partner for IRS

The new agency, that will be mandated for IRS 2013-15, will be announced in August 2012

Noor Fathima Warsia Jul 26, 2012 10:49 PM

The Ramp returns with Asian supermodel hunt

The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board

Shree Lahiri Jul 26, 2012 9:16 PM

Radio One elevates Shyju Varkey to Chief Skills Officer

Varkey will also continue in his existing roles of Station Director Bangalore and National Marketing Head

exchange4media Staff Jul 26, 2012 9:14 PM

Balaji engages Global to promote new film

Global is promoting Kya Super kool Hain Hum through OOH, digital, PR campaigns, direct mailers and SMSes

exchange4media Staff Jul 26, 2012 9:06 PM

Guest Column: Social media can bring education to life

Social media can be a boon for the education sector; students can learn, share and collaborate better by availing social tools, says Windchimes

Windchimes Communications Jul 26, 2012 9:03 PM

Everest completes first campaign for Parle Wafers

Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch

Shachi Tapiawala Jul 26, 2012 8:54 PM

Homeshop18 appoints new CMO

Rashmi Berry is responsible for building and establishing the ‘HomeShop18’ brand across the business verticals of TV, web and mobile

exchange4media Staff Jul 26, 2012 7:56 PM

Ankur Bhartiya heads to Vizeum

Ankur Bhartiya, Sr Vice President, Lintas Initiative Media is moving to Vizeum India as EVP, say industry sources

exchange4media Staff Jul 26, 2012 7:53 PM

Ormax Media launches celebrity evaluation software

The software, Celebritix, will allow brands to evaluate and select celebrities for endorsements and film tie-ups, based on the celebrity-brand fit

exchange4media Staff Jul 26, 2012 7:45 PM

Ditto TV partners with BIG CBS Networks

Adds premium channels BIG CBS Prime and BIG CBS Love to its bouquet, with plans to further expand

exchange4media Staff Jul 26, 2012 7:09 PM

National Duniya to launch Jaipur edition

To expand its footprint in non-metros, National Duniya is gearing to launch its second edition in Jaipur. The paper is already present in New Delhi

Abid Hasan Jul 26, 2012 7:08 PM

Vodafone partners with Vserv for app monetisation

The partnership will enable app monetisation for Vodafone’s developers targeting app distribution through its VStore

exchange4media Staff Jul 26, 2012 7:07 PM

Amitabh Bachchan to carry the London Olympics torch

Bachchan has been specially invited to be part of the London Olympics 2012 and will be carrying the torch on July 26 in Southwark at 10:30 am.

exchange4media Staff Jul 26, 2012 7:05 PM

Barbie honours women achievers at Olympics 2012

Barbie has introduced tennis player, champion gymnast and trackstar dolls to pay tribute to women athletes at the London Olympics 2012

exchange4media Staff Jul 26, 2012 7:03 PM

Prabhat Khabar Editor stresses on education

For a country to progress, its children must be well educated, says Prabhat Khabar Chief Editor, Harivansh

Abid Hasan Jul 26, 2012 6:54 PM

Vizeum beefs senior team

The agency has made four key appointments across its Delhi and Mumbai offices

exchange4media Staff Jul 26, 2012 12:27 AM