dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, etc

exchange4media Staff Jul 26, 2012 10:52 PM

Increase in number of channels, inflating acquisition costs & channels sharing titles, question the viability of the genre

Synjini Nandi Jul 26, 2012 10:49 PM

The new agency, that will be mandated for IRS 2013-15, will be announced in August 2012

Noor Fathima Warsia Jul 26, 2012 10:49 PM

The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board

Shree Lahiri Jul 26, 2012 9:16 PM

Varkey will also continue in his existing roles of Station Director Bangalore and National Marketing Head

exchange4media Staff Jul 26, 2012 9:14 PM

Global is promoting Kya Super kool Hain Hum through OOH, digital, PR campaigns, direct mailers and SMSes

exchange4media Staff Jul 26, 2012 9:06 PM

Social media can be a boon for the education sector; students can learn, share and collaborate better by availing social tools, says Windchimes

Windchimes Communications Jul 26, 2012 9:03 PM

Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch

Shachi Tapiawala Jul 26, 2012 8:54 PM

Rashmi Berry is responsible for building and establishing the ‘HomeShop18’ brand across the business verticals of TV, web and mobile

exchange4media Staff Jul 26, 2012 7:56 PM

Ankur Bhartiya, Sr Vice President, Lintas Initiative Media is moving to Vizeum India as EVP, say industry sources

exchange4media Staff Jul 26, 2012 7:53 PM

The software, Celebritix, will allow brands to evaluate and select celebrities for endorsements and film tie-ups, based on the celebrity-brand fit

exchange4media Staff Jul 26, 2012 7:45 PM

Adds premium channels BIG CBS Prime and BIG CBS Love to its bouquet, with plans to further expand

exchange4media Staff Jul 26, 2012 7:09 PM

To expand its footprint in non-metros, National Duniya is gearing to launch its second edition in Jaipur. The paper is already present in New Delhi

Abid Hasan Jul 26, 2012 7:08 PM

The partnership will enable app monetisation for Vodafone’s developers targeting app distribution through its VStore

exchange4media Staff Jul 26, 2012 7:07 PM

Bachchan has been specially invited to be part of the London Olympics 2012 and will be carrying the torch on July 26 in Southwark at 10:30 am.

exchange4media Staff Jul 26, 2012 7:05 PM

Barbie has introduced tennis player, champion gymnast and trackstar dolls to pay tribute to women athletes at the London Olympics 2012

exchange4media Staff Jul 26, 2012 7:03 PM

For a country to progress, its children must be well educated, says Prabhat Khabar Chief Editor, Harivansh

Abid Hasan Jul 26, 2012 6:54 PM

The agency has made four key appointments across its Delhi and Mumbai offices

exchange4media Staff Jul 26, 2012 12:27 AM