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It’s all about ‘Action’, says BlackBerry

A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done

Shachi Tapiawala Aug 30, 2012 8:23 PM

McDonald’s banks on TV to market new product ‘McEgg’

More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign

Shachi Tapiawala Aug 29, 2012 5:08 PM

Motilal Oswal associates with YRF to promote TVC

Motilal Oswal’s latest TVC, based on ‘research-based investing’, is currently playing in cinemas in 11 cities with Yash Raj Films’ Ek Tha Tiger

Shachi Tapiawala Aug 24, 2012 6:43 PM

Cricketers to promote sanitation with WASH United

Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’

Shachi Tapiawala Aug 22, 2012 8:45 PM

Titan Eye’s new TVC brings in affordability positioning

The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts

Shachi Tapiawala Aug 22, 2012 8:37 PM

Red Chief ropes in Prabhu Deva to direct ‘filmi’ TVC

The commercial features brand ambassador Virat Kohli. It was executed by Primetime Communications

Shachi Tapiawala Aug 21, 2012 7:47 PM

Selling ‘happiness’: Does the proposition still work?

While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?

Shachi Tapiawala Aug 17, 2012 9:00 PM

18 Again salutes women power

Curry Nation has designed the TVC for 18 Again, a vaginal tightening product. It depicts women empowerment as that is the essence of the brand

Shachi Tapiawala Aug 13, 2012 6:23 PM

Celebrate small occasions with Shots, says Cadbury

The new TVC for Cadbury Dairy Milk Shots is created by Ogilvy India; it features filmmaker Anurag Kashyap

Shachi Tapiawala Aug 9, 2012 8:26 PM

Zomato uses crowd sourcing for new TVC

Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative

Shachi Tapiawala Jul 31, 2012 8:46 PM

Everest completes first campaign for Parle Wafers

Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch

Shachi Tapiawala Jul 26, 2012 8:54 PM

'Strong foundation' missing in Tata AIA's latest campaign

Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts

Shachi Tapiawala Jul 24, 2012 8:40 PM

Which way will young India swing?

While Fastrack believes in the concept of ‘Move On’, Helix promotes ‘Wasting Time’

Shachi Tapiawala Jul 17, 2012 8:34 PM

TapRoot helps Bombay Times reinforce glamour image

The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata

Shachi Tapiawala Jul 11, 2012 6:32 PM