Date-wise News
Branding, the Batman way?blur=25

‘The Dark Knight tragedy’ at Colorado restrained global marketing but brand associations in India, with the Hollywood movie, were largely unaffected

Priyanka Nair Jul 24, 2012 10:44 PM

'Strong foundation' missing in Tata AIA's latest campaign?blur=25

Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts

Shachi Tapiawala Jul 24, 2012 8:40 PM

Royal Mail issues stamps to mark the start of Olympics?blur=25

A set of four stamps issued by Royal Mail feature iconic London venues merged with four Olympic disciplines

exchange4media Staff Jul 24, 2012 8:34 PM

ESS bags SPL broadcast rights?blur=25

ESPN STAR Sports’ multi-year broadcast rights for Sri Lanka Premier League includes live coverage in India and Pak amongst others

exchange4media Staff Jul 24, 2012 7:58 PM

SET appoints Vivek Bahl as CCD?blur=25

Bahl will be responsible for the overall programming of the channel. He will report to Sneha Rajani, Senior Exec VP & Business Head – Channel SET

exchange4media Staff Jul 24, 2012 7:56 PM

HT Media Q1 FY net drops 21 pc to Rs 407 mn?blur=25

HT Media's Chairperson Shobhana Bhartia said, “We are confident that our growth strategy will help us navigate these challenging times”

exchange4media Staff Jul 24, 2012 7:55 PM

EEMA’s annual convention EEMAGINE on July 27-30?blur=25

EEMAGINE 2012 will have the theme of ‘Time for Change’ and highlight the power and impact of the live medium

exchange4media Staff Jul 24, 2012 7:52 PM

Five reasons why agencies resign business?blur=25

A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it

Deepika Bhardwaj Jul 24, 2012 7:28 PM

Guest Column: 17 hours media innovation?blur=25

Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group

Sanjeev Singhai Jul 24, 2012 7:23 PM

Mogae launches new unit for mobile SEO & SEM?blur=25

Mobiwise, the specialist mobile planning unit, will focus on search engine marketing and search engine optimisation

exchange4media Staff Jul 24, 2012 7:21 PM

FremantleMedia & Random House sign book deal for Robert Irwin?blur=25

The youngest of the Irwin family, Robert, to collaborate on nine books on dinosaur discovery in his first publishing deal

exchange4media Staff Jul 24, 2012 7:20 PM

Zarina Mehta bids adieu to Disney – UTV?blur=25

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 24, 2012 7:18 PM