Date-wise News
Branding, the Batman way

‘The Dark Knight tragedy’ at Colorado restrained global marketing but brand associations in India, with the Hollywood movie, were largely unaffected

Priyanka Nair Jul 24, 2012 10:44 PM

'Strong foundation' missing in Tata AIA's latest campaign

Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts

Shachi Tapiawala Jul 24, 2012 8:40 PM

Royal Mail issues stamps to mark the start of Olympics

A set of four stamps issued by Royal Mail feature iconic London venues merged with four Olympic disciplines

exchange4media Staff Jul 24, 2012 8:34 PM

ESS bags SPL broadcast rights

ESPN STAR Sports’ multi-year broadcast rights for Sri Lanka Premier League includes live coverage in India and Pak amongst others

exchange4media Staff Jul 24, 2012 7:58 PM

SET appoints Vivek Bahl as CCD

Bahl will be responsible for the overall programming of the channel. He will report to Sneha Rajani, Senior Exec VP & Business Head – Channel SET

exchange4media Staff Jul 24, 2012 7:56 PM

HT Media Q1 FY net drops 21 pc to Rs 407 mn

HT Media's Chairperson Shobhana Bhartia said, “We are confident that our growth strategy will help us navigate these challenging times”

exchange4media Staff Jul 24, 2012 7:55 PM

EEMA’s annual convention EEMAGINE on July 27-30

EEMAGINE 2012 will have the theme of ‘Time for Change’ and highlight the power and impact of the live medium

exchange4media Staff Jul 24, 2012 7:52 PM

Five reasons why agencies resign business

A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it

Deepika Bhardwaj Jul 24, 2012 7:28 PM

Guest Column: 17 hours media innovation

Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group

Sanjeev Singhai Jul 24, 2012 7:23 PM

Mogae launches new unit for mobile SEO & SEM

Mobiwise, the specialist mobile planning unit, will focus on search engine marketing and search engine optimisation

exchange4media Staff Jul 24, 2012 7:21 PM

FremantleMedia & Random House sign book deal for Robert Irwin

The youngest of the Irwin family, Robert, to collaborate on nine books on dinosaur discovery in his first publishing deal

exchange4media Staff Jul 24, 2012 7:20 PM

Zarina Mehta bids adieu to Disney – UTV

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 24, 2012 7:18 PM