‘The Dark Knight tragedy’ at Colorado restrained global marketing but brand associations in India, with the Hollywood movie, were largely unaffected

Priyanka Nair Jul 24, 2012 10:44 PM

Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts

Shachi Tapiawala Jul 24, 2012 8:40 PM

A set of four stamps issued by Royal Mail feature iconic London venues merged with four Olympic disciplines

exchange4media Staff Jul 24, 2012 8:34 PM

Apex AIM Retail will be headed by Amit Kapani

exchange4media Staff Jul 24, 2012 8:00 PM

ESPN STAR Sports’ multi-year broadcast rights for Sri Lanka Premier League includes live coverage in India and Pak amongst others

exchange4media Staff Jul 24, 2012 7:58 PM

Bahl will be responsible for the overall programming of the channel. He will report to Sneha Rajani, Senior Exec VP & Business Head – Channel SET

exchange4media Staff Jul 24, 2012 7:56 PM

HT Media's Chairperson Shobhana Bhartia said, “We are confident that our growth strategy will help us navigate these challenging times”

exchange4media Staff Jul 24, 2012 7:55 PM

EEMAGINE 2012 will have the theme of ‘Time for Change’ and highlight the power and impact of the live medium

exchange4media Staff Jul 24, 2012 7:52 PM

A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it

Deepika Bhardwaj Jul 24, 2012 7:28 PM

Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group

Sanjeev Singhai Jul 24, 2012 7:23 PM

Mobiwise, the specialist mobile planning unit, will focus on search engine marketing and search engine optimisation

exchange4media Staff Jul 24, 2012 7:21 PM

The youngest of the Irwin family, Robert, to collaborate on nine books on dinosaur discovery in his first publishing deal

exchange4media Staff Jul 24, 2012 7:20 PM

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 24, 2012 7:18 PM