Authors

Sanjeev Singhai
guestcolumn@exchange4media.com @Sanjeev Singhai

Frankly Speaking:Out of desperation and need?

Frankly Speaking:Out of desperation and need??blur=25

Sanjeev Singhai, Director, Buchanan Group, laments the fading journalistic values and explains why he was let down by Arnab-Modi interview

Sanjeev Singhai May 12, 2014 8:02 AM

Guest Column: FB Offers can be a game-changer

Guest Column: FB Offers can be a game-changer?blur=25

Facebook Offers will tranform the retail landscape forever, says Sanjeev Singhai of Buchanan Group India

Sanjeev Singhai Sep 25, 2012 7:43 PM

Guest Column: Much more possible in print ads

Guest Column: Much more possible in print ads?blur=25

Buchanan Group India’s Sanjeev Singhai shares many print media innovation ideas that can help brands go several notches higher in uniqueness

Sanjeev Singhai Aug 2, 2012 7:49 PM

Guest Column: 17 hours media innovation

Guest Column: 17 hours media innovation?blur=25

Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group

Sanjeev Singhai Jul 24, 2012 7:23 PM

Guest Article: Digital Era, Third Party Credibility and Advertising

Guest Article: Digital Era, Third Party Credibility and Advertising?blur=25

The digital way forward for a product is a Philosphy and not an Activity. It is about creating a positive word of mouth and information around the brand and not talking about the brand, says Sanjeev Singhai, Business Director, Indian Sub-Continent, Buchanan Group India.

Sanjeev Singhai Aug 22, 2011 11:41 AM