Authors
Frankly Speaking:Out of desperation and need?

Sanjeev Singhai, Director, Buchanan Group, laments the fading journalistic values and explains why he was let down by Arnab-Modi interview

Sanjeev Singhai May 12, 2014 8:02 AM

Guest Column: FB Offers can be a game-changer

Facebook Offers will tranform the retail landscape forever, says Sanjeev Singhai of Buchanan Group India

Sanjeev Singhai Sep 25, 2012 7:43 PM

Guest Column:  Much more possible in print ads

Buchanan Group India’s Sanjeev Singhai shares many print media innovation ideas that can help brands go several notches higher in uniqueness

Sanjeev Singhai Aug 2, 2012 7:49 PM

Guest Column: 17 hours media innovation

Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group

Sanjeev Singhai Jul 24, 2012 7:23 PM

Guest Article: Digital Era, Third Party Credibility and Advertising

The digital way forward for a product is a Philosphy and not an Activity. It is about creating a positive word of mouth and information around the brand and not talking about the brand, says Sanjeev Singhai, Business Director, Indian Sub-Continent, Buchanan Group India.

Sanjeev Singhai Aug 22, 2011 11:41 AM