As the new era of marketing communication evolves, creative agencies have to strive hard to be relevant to marketers. With Crowdsourcing as biggest threat, agencies have to become curators, value their ideas, embrace digital and be effective, observes Tim Williams in a seminar on the future of advertising.
The digital way forward for a product is a Philosphy and not an Activity. It is about creating a positive word of mouth and information around the brand and not talking about the brand, says Sanjeev Singhai, Business Director, Indian Sub-Continent, Buchanan Group India.
‘Investor Ki Kahani Usi Ki Zubani’, an initiative by Motilal Oswal Securities and Zee Business, is an endeavour to educate investors about the nuances of investing in stock markets. This series now moves to Delhi and will be held at the India Habitat Center on August 20, 2011.
Stepping up the momentum to drive corporate awareness among early careers as well as potential employees in a fun and informal way, Reckitt Benckiser (RB) has announced the launch of ‘Turbo Racer’, a new online game and a free mobile racing game app.
iMedia Brand Summit, Goa, the first iMedia Summit in India, has announced its keynote speakers. The invite-only platform brings together senior brand marketers in India with significant online budgets to collaborate with their peers and cutting edge digital solution providers. The Summit is scheduled from September 21-23, 2011, at Grand Hyatt, Goa.
UTV Stars, the new Bollywood channel, carried out a launch activation spread over three days from August 17 to 19 across media agencies in Mumbai, Delhi and Bangalore. The activation gave trade patrons a grandiose experience of stardom with a unique red carpet activation.