Grasshoppers takes the next long hop

A swankier base, fresh minds with fresh ideas in the bag and brands galore, Grasshoppers takes the next long hop to a bigger office in Okhla, Phase III, New Delhi. With substantial increase in manpower, the move was inevitable.

e4m by exchange4media Staff
Updated: Aug 22, 2011 9:32 AM
Grasshoppers takes the next long hop

A swankier base, fresh minds with fresh ideas in the bag and brands galore, Grasshoppers takes the next long hop to a bigger office in Okhla, Phase III, New Delhi. With substantial increase in manpower, the move was inevitable.

Over the last eight years, Grasshoppers has come a long way in the advertising industry. The change in base has created a renewed freshness in the team with some new additions. With clients like Action Group of Hospitals, Audi Delhi Terminal, Amway, Flight Shop, Shell, AISECT and Amkette under its belt, Grasshoppers is looking forward to expand beyond its existing domain.

On the matter of the expansion plans, Grasshoppers’ CEO Arjun said, “With more clients and more work coming in, we needed more people; young minds with new ideas. The move is not only a strategy to accommodate a larger manpower and drive business growth; it is another adventure to keep our minds and toes on the move.”

In terms of business growth, the agency has lined up multiple pitches and coalesced its Public Relations wing – GreenThumb – to provide “quintessential communication” to its clients under one roof. Integration is a major driving force. The simple solution to advertising doesn’t exist anymore, with television not being as dominant as it used to be. An entire gamut of options like social media, ambient and more is now available to the smart marketers. One must devote more time to media evaluation and selection for more effective advertising. This is where Grasshoppers has taken the game to the next level.

Arjun further said, “We are no longer in the age of building brands through mass media advertising only. The arbitrary thinking of clients these days is not so much the old game of reach, but rather finding original and innovative ways to get customers to invite the brands into their lives. The message has to be fused so closely into entertainment that one is indistinguishable from the other. This requires a full-fledged game plan where creative, marketing and public relations, all blend into a single unit to give the all-encompassing effect to the brand communication.”

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