Date-wise News
Five mantras to make kids’ media brands a digital hit?blur=25

Social platform, giveaways, apps, educative content…there is a plethora of options that can be exploited for the kids segment

Priyanka Nair Aug 29, 2012 6:31 PM

Guest Column: Enrich classroom lessons with social?blur=25

Social media can be a boon for the education sector. Students can learn, share and collaborate better with social tools, says Windchimes

Windchimes Communications Aug 29, 2012 6:23 PM

Bloomberg TV goes for shock value for ‘The Outsider’?blur=25

The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’

Shree Lahiri Aug 29, 2012 6:19 PM

Dentsu Inc to acquire 51 pc stake in TapRoot?blur=25

Dentsu Inc has entered into an agreement with TapRoot India to acquire a 51 per cent stake in the Mumbai-based creative independent

Noor Fathima Warsia Aug 29, 2012 6:14 PM

TapRoot & Dentsu will compete & collaborate?blur=25

While TapRoot can challenge Dentsu in a pitch, it is not impossible that the two would join forces to woo a client, says Agnello Dias, Co-Founder, TapRoot

Noor Fathima Warsia Aug 29, 2012 6:07 PM

“Social media is a converging point for all medium”?blur=25

Social provides an opportunity to build connectivity between all engagement modules, say industry experts

Arshiya Khullar Aug 29, 2012 5:14 PM

ETV Network appoints Vizeum?blur=25

The agency to handle media duties for five ETV regional channels, namely, ETV Marathi, Bangla, Kannada, Gujarati and Oriya

exchange4media Staff Aug 29, 2012 5:13 PM

Etihad Airways awards PR mandate to LinOpinion?blur=25

LinOpinion has been selected for its in-depth understanding of the aviation industry, says Etihad Airways’ GM in India, Neerja Bhatia

exchange4media Staff Aug 29, 2012 5:10 PM

McDonald’s banks on TV to market new product ‘McEgg’?blur=25

More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign

Shachi Tapiawala Aug 29, 2012 5:08 PM

MRUC accepts RSCI’s recommendation: IRS awarded to Nielsen?blur=25

The formal award of contract to The Nielsen Company will follow a process of legal due diligence

exchange4media Staff Aug 29, 2012 4:39 PM

Anand Chakravarthy named Business Head for Big CBS Networks?blur=25

As part of his new profile Chakravarthy will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio

exchange4media Staff Aug 29, 2012 4:37 PM

TRAI amends 10+2 ad cap; deletes clause on gap between ad breaks?blur=25

TRAI says that the amendment comes in wake of feedback from broadcasters and contention raised with TDSAT

Abid Hasan Aug 29, 2012 4:35 PM

Carat retains BMW India Media AOR?blur=25

The development comes in the wake of a competitive four-phased pitch process

exchange4media Staff Aug 29, 2012 2:50 AM

Tanishq uses OOH to stand out in sales season?blur=25

Rolls out a month-long initiative spread across 15 cities with over 150 plus sites to market its new range of affordable diamonds

Priyanka Nair Aug 29, 2012 2:35 AM

Dentsu lacks creative reputation in India; TapRoot fills that void?blur=25

While TapRoot has access to Dentsu’s scale & global expertise, Dentsu is a good fit for the agency also because TapRoot would be the brightest star of Dentsu’s overall creative offer

Noor Fathima Warsia Aug 29, 2012 1:28 AM