Authors
PR needs to adjust to new age of participative democracy: Dilip Cherian

Social media has led to a real time use of democracy - both in the corporate sector and the government, says the Consulting Partner, Perfect Relations

Arshiya Khullar Jun 1, 2013 10:11 PM

In a bid to recapture losing ground, Nokia launches low cost phone

To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501

Arshiya Khullar May 13, 2013 7:25 PM

"India has yet to make the transition to the 'connected space'"

In India, traditional advtg is still growing. Here, digital is a small part, it is not mainstream, says Nikesh Arora, SVP & Chief Business Officer, Google

Arshiya Khullar May 1, 2013 7:55 PM

"Along with performance and delivery, OOH needs respect"

At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage

Arshiya Khullar Mar 26, 2013 7:03 PM

Marrying digital with OOH

The APAC region is seeing the move of OOH from static to digital; technology & mobile are ensuring greater interaction, says Adam Hyslop of Kinetic Worldwide

Arshiya Khullar Mar 25, 2013 7:30 PM

Marketing is a performance art: Shafalika Saxena

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

MEC simplifies associative mktg with Partnership Intelligence

MEC’s Shweta Singh demonstrates how the research based tool allows marketers to make a more informed selection of sponsorships & associations

Arshiya Khullar Mar 4, 2013 6:41 PM

Exclusive club for marketers ‘The CMO League’ launches in India

An exchange4media initiative, The CMO League is a platform for effective dialogue for industry leaders. It was inaugurated in Delhi yesterday

Arshiya Khullar Feb 14, 2013 7:41 PM

LK Gupta resigns from LG Electronics

LK Gupta, who leaves LG Electronics after a stint of five years, has confirmed the development to exchange4media

Arshiya Khullar Dec 19, 2012 7:26 PM

LK Gupta resigns from LG Electronics as Chief Marketing Officer

LK Gupta, who leaves LG Electronics after a stint of five years, has confirmed the development to exchange4media

Arshiya Khullar Dec 18, 2012 6:19 PM

Simply throwing data isn’t enough: Max Hegerman

“Companies should utilise both the idea & the data so that consumers can feel positively about brands,” says the SVP & Head, Digital, JWT India Group

Arshiya Khullar Oct 23, 2012 8:26 PM

Time to reconsider the 4Ps of marketing?

With advent of social, local & mobile, Zeus Unwired’s Rob Marston, Yoose’ Christian Geissendoerfer & Kaya’s Suvodeep Das on new age mktg tools

Arshiya Khullar Sep 24, 2012 8:20 PM

Mobile cannot be a standalone tool: Ashutosh Srivastava

The CEO, Global & Emerging Markets, Mindshare believes that mobile should be integrated across paid, owned and earned media

Arshiya Khullar Sep 24, 2012 6:58 PM

“Social media is a converging point for all medium”

Social provides an opportunity to build connectivity between all engagement modules, say industry experts

Arshiya Khullar Aug 29, 2012 5:14 PM

“Digital mktg has rendered traditional mktg obsolete”

There is an imperative need to move beyond Kotler’s 4 Ps of marketing to an engaging digital model, share industry experts

Arshiya Khullar Aug 27, 2012 7:17 PM

Sony to spend Rs 90 cr on Vaio marketing

Sony is planning a multimedia brand campaign that will leverage television, print, cinema, outdoor, shop-front, and web platforms

Arshiya Khullar Jun 14, 2012 7:15 PM