Date-wise News
2-min video: Social media boosts film marketing - Atul Hegde

With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee

Priyanka Nair May 1, 2013 8:38 PM

Noshe acquires five new businesses

Noshe Group bags creative duties of JK Lakshmi Cement, Jagatjit Industries, Radisson Hotel, Logix and USA Univquest

Twishy May 1, 2013 8:06 PM

LinOpinion assigned PR mandate for NEC India

NEC has solutions that cater to a wide audience across verticals, including hospitality & retail, Govt. & infrastructure, telco & SME, among others

exchange4media Staff May 1, 2013 7:56 PM

"India has yet to make the transition to the 'connected space'"

In India, traditional advtg is still growing. Here, digital is a small part, it is not mainstream, says Nikesh Arora, SVP & Chief Business Officer, Google

Arshiya Khullar May 1, 2013 7:55 PM

MICA launches market intelligence database

Built around a unique data-fusion algorithm developed by the professors and researchers of MICA, MIMI provides a composite & granular market view

exchange4media Staff May 1, 2013 7:39 PM

Brands are putting regional mkts under the spotlight: Kevin Vaz

Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies

Synjini Nandi May 1, 2013 7:37 PM

B'casters to pull out ads based on gross amount ROs from agencies

IBF has sent a diktat to all channels to not run ads based on gross amount ROs. Except regional channels, all channels are expected to follow suit starting today

exchange4media Staff May 1, 2013 7:31 PM

"We see 15 - 20% increase in viewership in summer season"

Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India

Synjini Nandi May 1, 2013 7:31 PM

BB bets big on Z10 OOH campaign to reclaim mkt share from Samsung

The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points

Priyanka Nair May 1, 2013 7:28 PM

Times Internet partners with AIR for live Pepsi IPL commentary

Cricket fans can listen to live running commentary of 33 select Pepsi IPL 2013 matches over AIR’s National Channel & FM Gold Network in English & Hindi

exchange4media Staff May 1, 2013 7:09 PM