Date-wise News
New Generation Media appoints Group CEO

RBU Shyam Kumar is the new CEO. Prior to the development, he was the Director – Operation of the company

Deepa Balasubramanian Sep 24, 2012 10:41 PM

Reliance’s Blue Bot innovates on Delhi bus shelters

It is the first time that the Blue Android Bot os featuring on an outdoor format. This campaign has been showcased on JCDecaux bus shelters in Delhi

exchange4media Staff Sep 24, 2012 10:24 PM

Nirvana Digital helping brands leverage online streaming

Nirvana’s services such as encoding, transcoding, marketing, channel management & brand tie-ups are helping brands capitalise on the booming YouTube market

Saloni Surti Sep 24, 2012 10:23 PM

Red FM fights crime with ‘Crime Chi GheunTak’

Through this initiative, Red FM will share the story of citizens who fought crime bravely and spread awareness among city dwellers

exchange4media Staff Sep 24, 2012 10:07 PM

Zee Café to air 64th Annual Emmy Awards

Zee Café will screen the 64th annual Emmy Awards show live and exclusive from the Nokia Theatre, Los Angeles on September 24, 2012

exchange4media Staff Sep 24, 2012 10:01 PM

Maxus, DDB Mudra, Stark sweep Big Bang Awards

Maxus India was adjudged Media Agency of the Year. The agency bagged a total 40 metals. Agency of the Year Award went to Stark

Deepa Balasubramanian Sep 24, 2012 9:52 PM

Social media helps create dialogues: PR experts

New media has evolved the process of marketing communication from awareness to engagement, say members of PROI

Priyanka Nair Sep 24, 2012 8:53 PM

Social media helps create dialogues: PR experts

New media has evolved the process of marketing communication from awareness to engagement, say members of PROI

Priyanka Nair Sep 24, 2012 8:53 PM

Social media helps create dialogues: PR experts

New media has evolved the process of marketing communication from awareness to engagement, say members of PROI

Priyanka Nair Sep 24, 2012 8:51 PM

Digital becomes one of HUL’s lead media

The platforms of the future are mobile, video, social and search, says Abhiroop Chuckarbutty, Media Director – South Asia, Unilever

Noor Fathima Warsia Sep 24, 2012 8:26 PM

“Mobile activates other media”

Paul Berney of MMA, Mobext’s Arthur Policarpio and Praekelt’s Gustav Praekelt explain why mobile is a connective tissue between different media

Aditi Malhotra Sep 24, 2012 8:23 PM

Time to reconsider the 4Ps of marketing?

With advent of social, local & mobile, Zeus Unwired’s Rob Marston, Yoose’ Christian Geissendoerfer & Kaya’s Suvodeep Das on new age mktg tools

Arshiya Khullar Sep 24, 2012 8:20 PM

Big Bang 2012 Awards: Agencies celebrate wins

Having registered big wins, Maxus, Stark Communications, DDB Mudra share their excitement and hunger for more wins next year

Deepa Balasubramanian Sep 24, 2012 8:16 PM

Pulp Strategy adds NEC India to its kitty

Pulp Strategy will handle creative responsibilities, besides looking after OOH, activation and events

exchange4media Staff Sep 24, 2012 8:11 PM

It’s all about smart boys & social girls: Piyush Mathur

Young metro male’s early adoption & female TG’s engagement on social defines smartphone consumption patterns, says Nielsen India’s Prez

Aditi Malhotra Sep 24, 2012 7:56 PM

“An upcoming ad agency’s big strength is local touch”

Specialised services, innovative approach & new media can help create a strong clientele for ‘not so big ad agencies’, feel industry leaders

Saloni Surti Sep 24, 2012 7:46 PM

India’s Got Talent to see 25% decrease in TVR: MEC

The opening TVR for this season is estimated to be at 2.4 in All Adults, 15 years+, SEC ABC, All India as compared to TVR of 3.18 in last season

exchange4media Staff Sep 24, 2012 7:39 PM

Mobile cannot be a standalone tool: Ashutosh Srivastava

The CEO, Global & Emerging Markets, Mindshare believes that mobile should be integrated across paid, owned and earned media

Arshiya Khullar Sep 24, 2012 6:58 PM

Guest Column: God is in the retails

“The increase in retail FDI cap to 51 per cent is a blessing in disguise,” says Vishakha Singh of Aurora Comms

Vishakha Singh Sep 24, 2012 6:45 PM

India TV roped in Paritosh Joshi as Strategist

In this role, Joshi will be responsible for leading the Revenue function of existing businesses & business development for forthcoming ventures

exchange4media Staff Sep 24, 2012 6:39 PM