Date-wise News

“Small things that are engaging, catchy & create an experience can drive the OOH industry to new heights,” says the COO of DDB Mudra Group

Twishy 25-March-2013

Alok Bharadwaj, Nalin Kapoor, Rajiv Kumar Vij, Amitesh Rao, Shaswati Saradar, Sudeep Narayan share their experience of judging e4m’s OOH Awards

Priyanka Nair 25-March-2013

With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism

Twishy 25-March-2013

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra 25-March-2013

The APAC region is seeing the move of OOH from static to digital; technology & mobile are ensuring greater interaction, says Adam Hyslop of Kinetic Worldwide

Arshiya Khullar 25-March-2013

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra 25-March-2013

Darda, the Director of Lokmat Media & wife of MP Vijay Darda left for heavenly abode on March 23. She was suffering from cancer

exchange4media Staff 25-March-2013

Rai was suffering from Leukemia. He is survived by his wife and two daughters

exchange4media Staff 25-March-2013

McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver at the 49th International ANDY Awards

Priyanka Mehra 25-March-2013

The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan

Abid Hasan 25-March-2013

Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country

Abid Hasan 25-March-2013

Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans over 2900 locations

Abid Hasan 25-March-2013

The book has claimed the #1 spot on the Nielson Bookscan non-fiction bestseller list. It has also been at the #1 spot on the Crossword Bookstores top ten list

exchange4media Staff 25-March-2013

Desai would actively contribute towards developing and restructuring Mindshare’s business consulting offering for clients in west region

exchange4media Staff 25-March-2013

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