Date-wise News
Think beyond the traditional OOH space: Pratap Bose?blur=25

“Small things that are engaging, catchy & create an experience can drive the OOH industry to new heights,” says the COO of DDB Mudra Group

Twishy Mar 25, 2013 8:08 PM

Video: Jury speaks at OOH Awards 2013?blur=25

Alok Bharadwaj, Nalin Kapoor, Rajiv Kumar Vij, Amitesh Rao, Shaswati Saradar, Sudeep Narayan share their experience of judging e4m’s OOH Awards

Priyanka Nair Mar 25, 2013 7:49 PM

“Future lies in smart outdoor that recognises & reacts to consumer types”?blur=25

With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism

Twishy Mar 25, 2013 7:47 PM

How can OOH be more than a ‘last media’ for marketers??blur=25

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra Mar 25, 2013 7:33 PM

Marrying digital with OOH?blur=25

The APAC region is seeing the move of OOH from static to digital; technology & mobile are ensuring greater interaction, says Adam Hyslop of Kinetic Worldwide

Arshiya Khullar Mar 25, 2013 7:30 PM

Can the OOH medium be measured and monitored??blur=25

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

Jyotsna Darda of Lokmat Media passes away?blur=25

Darda, the Director of Lokmat Media & wife of MP Vijay Darda left for heavenly abode on March 23. She was suffering from cancer

exchange4media Staff Mar 25, 2013 7:29 PM

Media veteran Chander M Rai is no more?blur=25

Rai was suffering from Leukemia. He is survived by his wife and two daughters

exchange4media Staff Mar 25, 2013 7:29 PM

McCann & Leo Burnett make India proud at ANDY Awards 2013?blur=25

McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver at the 49th International ANDY Awards

Priyanka Mehra Mar 25, 2013 7:28 PM

Nabendu Bhattacharyya awarded ‘OOH Person of the Year’ @OOH Awards 2013?blur=25

The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan

Abid Hasan Mar 25, 2013 7:43 AM

Late Prakash Rao honoured with ‘Lifetime Achievement Award’?blur=25

Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country

Abid Hasan Mar 25, 2013 7:32 AM

e4m OOH Awards names LiveMedia ‘OOH Media Owner of the Year’?blur=25

Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans over 2900 locations

Abid Hasan Mar 25, 2013 7:24 AM

Shailendra Singh’s debut book ‘F?@K Knows’ ranked #1 by Nielsen Bookscan?blur=25

The book has claimed the #1 spot on the Nielson Bookscan non-fiction bestseller list. It has also been at the #1 spot on the Crossword Bookstores top ten list

exchange4media Staff Mar 25, 2013 2:18 AM

Mindshare appoints Rajit Desai as Partner – Consulting?blur=25

Desai would actively contribute towards developing and restructuring Mindshare’s business consulting offering for clients in west region

exchange4media Staff Mar 25, 2013 1:55 AM