Date-wise News
NDTV vs. TAM: When it all boils down to public opinion

WPP and NDTV have indulged in a media battle by making, and clarifying, allegations. The legal fight, if there is going to be one, is yet to unfold. But the one thing reiterated from this case is that public opinion matters

Noor Fathima Warsia Aug 27, 2012 11:36 PM

“Keep the viewer at the centre of decisions”

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

Shree Lahiri Aug 27, 2012 8:11 PM

Ramayan makes its way into the virtual world

As a part of the digital initiatives for the promotion of Ramayan, Zee TV has created a virtual Ram Mandir on its Facebook page

Synjini Nandi Aug 27, 2012 8:09 PM

Lintas Initiative Outdoor appoints Suresh Balakrishna as Chief Executive Officer

The assignment is in addition to Balakrishna’s responsibilities as CEO of BPN India

Noor Fathima Warsia Aug 27, 2012 8:00 PM

Size matters – Mediascope Publicitas’ OOH strategy

Acc to the agency, it has created India’s largest billboard measuring 100 ft x 100 ft in Bangalore for Puravankara Builders

exchange4media Staff Aug 27, 2012 7:58 PM

WPP says NDTV’s 6-point statement is misleading

Responding to all six points, WPP’s statement said, “The possibility of settlement meetings was raised by NDTV and no such meeting has been agreed, given NDTV’s conduct”

Noor Fathima Warsia Aug 27, 2012 7:52 PM

NDTV vs. TAM lawsuit transcends from statements to war of words

Martin Sorrell, CEO, WPP has commented to the press that WPP had declined NDTV lawyers’ request for settlement. NDTV has challenged the veracity of this comment and raised other issues

Noor Fathima Warsia Aug 27, 2012 7:52 PM

Is leadership only ‘good’ when the going is good?

LV Krishnan of TAM delivered many innovations for audience measurement. We should not lose faith in him in a crisis, says S Yesudas, MD, Vizeum

S Yesudas Aug 27, 2012 7:44 PM

IBN Network set for 3rd edition of Young Indian Leaders Awards

The Young Indian Leaders Awards honour and showcase young achievers from various fields of expertise

exchange4media Staff Aug 27, 2012 7:36 PM

Quick five with Rahul Johri on the lifestyle genre

Indian viewers want specialised channels when it comes to entertainment and digitisation will facilitate that, says Discovery Networks’ Rahul Johri

Abid Hasan Aug 27, 2012 7:18 PM

“Digital mktg has rendered traditional mktg obsolete”

There is an imperative need to move beyond Kotler’s 4 Ps of marketing to an engaging digital model, share industry experts

Arshiya Khullar Aug 27, 2012 7:17 PM

ESS signs Kevin Pietersen for ICC World Twenty20

The former England captain, will be a part of ESPN-Star Sports’ presentation and analysis team for the ICC World Twenty20 to be played in Sri Lanka

exchange4media Staff Aug 27, 2012 7:11 PM

Vinod Prabhakar passes away

Vinod Prabhakar, CFO, Grey Group was 45 years old. He had been with the organisation for almost 20 yrs

exchange4media Staff Aug 27, 2012 7:08 PM

Five MSOs join hands to spur digitisation

Under the aegis of MSO Alliance, the MSOs to offer consumers a standard, subsidised price for converting from analog to digital

exchange4media Staff Aug 27, 2012 6:53 PM

Six questions again from NDTV to WPP

The media battle continues with NDTV raising a few more questions to WPP in context to alleged corruption in TAM ratings system in India

Noor Fathima Warsia Aug 27, 2012 6:23 PM

Amrutanjan awards Fruitnik, Amrutanjan Care to Vizeum

Fruitnik is the company’s foray into the beverage business through an acquisition and Amrutanjan Care is the company’s specialised centre for pain management

exchange4media Staff Aug 27, 2012 6:21 PM

Radio goes where the youth is – online

Specialised content, easy accessibility and wide reach makes web radio an ideal medium to tap the young generation

Saloni Surti Aug 27, 2012 3:04 AM

Puthiya Thalaimurai stresses on 4 Cs of performance

Curiosity, Confidence, Courage, and Consistency have helped the Tamil news channel retain its No.1 slot as it completes its first year of operations

Deepa Balasubramanian Aug 27, 2012 12:28 AM