Authors
Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

S Yesudas Dec 1, 2016 8:33 AM

Guest Column: India can become an Olympic Super Power in Tokyo 2020: S Yesudas, triggerbridge

Rio Olympics, in comparison to the events in the past, gathered many additional eyeballs and some real attention in India. We can be rest assured that the interest in Tokyo 2020 would be much bigger, predicts S Yesudas, Managing Director, triggerbridge

S Yesudas Aug 29, 2016 8:03 AM

Guest column: The future of commerce is brand commerce

Communication specialists of the future will build their businesses around insightful ideas and implementable technology

S Yesudas Oct 8, 2015 8:27 AM

Guest Column: Ad agencies must reinvent by creating trust, transparency and purpose

Many agencies tell clients that consumers do not want brands selling to them. But the same agencies survive by "selling" their specializations and services to their clients. Writes S Yesudas Ex -Managing Director, Vizeum India (Dentsu Aegis Group)

S Yesudas Sep 30, 2015 9:13 AM

CPT or CPRP, monthly or weekly? Who wins & who loses?

The entire drama around the TV ratings issue has cost a lot of senior executive time, which could actually have been avoided, says S Yeduas, MD, Vizeum India

S Yesudas Jul 12, 2013 8:25 AM

Guest Column: When passion & philanthropy join hands

S Yesudas, MD, Vizeum, Indian Subcontinent talks about how even the smallest of initiative can bear fruit if done with sincerity & consistency

S Yesudas Oct 17, 2012 6:56 PM

Is leadership only ‘good’ when the going is good?

LV Krishnan of TAM delivered many innovations for audience measurement. We should not lose faith in him in a crisis, says S Yesudas, MD, Vizeum

S Yesudas Aug 27, 2012 7:44 PM

Guest Article: My First Marathon, 2012

S Yesudas, Managing Director, India Sub-continent, Vizeum, shares his experience of running his first marathon – the agony and the ecstacy

S Yesudas Jan 24, 2012 7:39 AM