Date-wise News
Indian Broadcasting Foundation re-elects Uday Shankar as President

The IBF Board also re-elected Punit Goenka, Managing Director, Zee Media Corp, N.P. Singh, CEO, Multi Screen Media, Rajat Sharma, Chairman, India TV, as IBF Vice Presidents, and Rahul Johri, Executive Vice President and General Manager, South Asia, Discovery Networks Asia-Pacific, as IBF Treasurer

exchange4media Staff Sep 30, 2015 6:47 PM

IBN7 host Kitna Swachh Hua Bharat - a reality check on the Swachh Bharat Abhiyan campaign

The channel has been communicating with public figures that have been associated with the campaign since inception to evaluate and analyse the efficacy of the campaign

exchange4media Staff Sep 30, 2015 6:14 PM

WPP’s Cohn & Wolfe to acquire majority stake in Six Degrees PR and Alphabet Consulting

The new agency, Cohn & Wolfe Six Degrees, is poised to deliver integrated marketing solutions to regional companies, as well as multinational clients looking to expand in India

exchange4media Staff Sep 30, 2015 4:05 PM

Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi

Manav Sethi, Group Head (Marketing), Head (Digital Strategy) and Business Head for AskMe Deals & Classified, speaks about how AskMe connects with the regional language speaking section of the digital ecosystem

exchange4media Staff Sep 30, 2015 3:38 PM

Big Magic Ganga celebrates Navratra with Jholaa Jhuleli Maiyaa

Starting from the second week of October, “Jholaa Jhuleli Maiyaa” will include a special programming line-up dedicated to Goddess Durga such as Ganga Jagran, Ram Charan Sukhdai, Bhakti Sagar, Jai Durga Maaiya and Family Talkies – Shakti special (Nau din Nau Flimyein)

exchange4media Staff Sep 30, 2015 3:37 PM

Sportzlive appointed as official Marketing & Sponsorship Partner for the Indian Badminton League

This gives a mandate to Sportzlive to approach corporates, brands and business owners for various available sponsorships and franchisee slots in the Indian Badminton League

exchange4media Staff Sep 30, 2015 3:18 PM

PepperTap raises $36 million in Series B funding from Snapdeal, Sequoia and SAIF

Investment towards the hyperlocal grocery delivery service has also come from new investors like Ru-net, JAFCO, and BeeNext. A second close of additional $20 million expected to happen in the coming weeks

exchange4media Staff Sep 30, 2015 2:27 PM

RAM Ratings Week 37: Fever FM shows drop in market share; still leads in Delhi

In Week 37, Big FM in Mumbai, Radio Mirchi in Koljata and Radio City in Banfalore also shows minor decrease but remain in the lead

exchange4media Staff Sep 30, 2015 1:41 PM

Aaj Tak takes the Safai Ki Dhun to the Kumbh Mela

The channel has has installed special changing rooms on the Ghats of the river Godavari at the Nasik Kumbh. Alongside the hygiene initiative, India Today Group is also hosting the India Today Safaigiri Singathon & Awards on October 02, 2015

exchange4media Staff Sep 30, 2015 1:17 PM

ZEEL launches new channel Zee Magic for French audiences in Africa

It is a customised general entertainment channel, showcasing French dubbed Indian movies, series, food, reality shows and more

exchange4media Staff Sep 30, 2015 10:52 AM

History TV18 showcases the power of illusion with Houdini

Oscar winning actor Adrien Brody stars in and as Houdini. The show premiers on October 01, 2015 at 9:00 PM

exchange4media Staff Sep 30, 2015 10:33 AM

Guest Column: Ad agencies must reinvent by creating trust, transparency and purpose

Many agencies tell clients that consumers do not want brands selling to them. But the same agencies survive by "selling" their specializations and services to their clients. Writes S Yesudas Ex -Managing Director, Vizeum India (Dentsu Aegis Group)

S Yesudas Sep 30, 2015 9:13 AM

Bigg Boss 9 to give Colors a ratings edge ?

Colors has announced the launch Bigg Boss season 9. The reality show which is one of the highest viewed shows for the channel, and even on television, comes on screens at a time when Colors is in pole position. exchange4media speaks to media planners on whether Bigg Boss could cement Colors’ place at the No.1 spot

exchange4media Staff Sep 30, 2015 9:02 AM

Modi's FB townhall: Internet.org PR stunt or hysteria victim?

Twitter was abuzz with both positive and negative reactions post the Prime Minister's landmark townhall visit at Facebook’s US HQ. However, with some labelling it a publicity stunt, perhaps the Minister should pay more attention to critics’ problems with Internet.org

exchange4media Staff Sep 30, 2015 8:49 AM

Amul breaks silence over ‘sexist’ ad, says intent wasn’t to promote gender bias

Amul MD, R. S. Sodhi, said, “We acknowledge and appreciate the feedback received on this film from the media and our esteemed audience and shall advise our creative agency to be less nuanced in the subsequent releases”

Ankur Singh Sep 30, 2015 8:41 AM

Consumption is skewing towards non-Hindi and non-English audiences: Manav Sethi

Manav Sethi, Group Head (Marketing), Head (Digital Strategy) and Business Head for AskMe Deals & Classified, speaks about how AskMe connects with the regional language speaking section of the digital ecosystem

exchange4media Staff Sep 30, 2015 8:35 AM

Ahead of festive season, RBI rate-cut to prove good news for ad market

The Reserve Bank of India (RBI) Governor, Raghuram Rajan, in the monetary policy review, took everyone by surprise as he announced a 50 basis point (0.50%) reduction in the repo rate. The sectors which will primarily benefit from the rate cut will be the banking sector (BFSI), as home and corporate loans will get cheaper

exchange4media Staff Sep 30, 2015 8:29 AM

EIKONA Connect:  PR Industry readies India Inc. for Bharat

Helps create Demand by pushing Brand News beyond Metros; Tier 1 & 2 markets increase in media plans

exchange4media Staff Sep 30, 2015 8:27 AM

Twitterati accuse Amazon of ‘copying’ Royzez’s #ShopBefikar slogan

Amazon’s new campaign ‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’, is conceptualised by Orchard Advertising and addresses the fears and inhibition in the minds of the online shoppers

Sarmistha Neogy Sep 30, 2015 8:13 AM