Date-wise News
Sony Mix & Fever FM join hands to present ‘TV Ka Pehla Radio Show’

The three segmented show will feature tete-a-tete with Bollywood celebs, followed by viewer & listener contest, and a segment dedicated to music artistes

exchange4media Staff Jul 12, 2013 2:45 PM

Guest Column: 5 reasons why brand experiences matter

In a market where each product is as good as the next, experiential marketing makes all the difference, says Ankur Kalra, CEO & Founder, Vibgyor Brand Services

Ankur Kalra Jul 12, 2013 1:18 PM

MTV & Swipe Telecom launch MTV Slash for greater youth connect

On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet

Synjini Nandi Jul 12, 2013 8:36 AM

Disgruntled advertisers & media agencies speak up

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is what they have to say...

Priyanka Mehra Jul 12, 2013 8:34 AM

CPT or CPRP, monthly or weekly? Who wins & who loses?

The entire drama around the TV ratings issue has cost a lot of senior executive time, which could actually have been avoided, says S Yeduas, MD, Vizeum India

S Yesudas Jul 12, 2013 8:25 AM

Now, brands can use your car to place ads

Dreamers Media and Advertising’s innovative concept can turn privately-owned cars into advtg platforms, while the agency pays off three years of EMIs

Priyanka Nair Jul 12, 2013 8:23 AM

Top advertisers vote to pull out ads from TV

This decision was taken at the AAAI – ISA joint meets conducted in the last couple of days; it comes in the wake of TAM's decision to release viewership data monthly

exchange4media Staff Jul 12, 2013 8:18 AM

Kajaria Ceramics scouts for creative partner

The multi-agency pitch is taking place in Delhi. The incumbent agency is Crayons Advertising

Twishy Jul 12, 2013 8:13 AM

Mobile marketing still works in silos: Anurag Banerjee

In many markets, brands push the same communication used in their television media plan on mobile, observes the Head of Sales & MD - APAC, Jana

Priyanka Nair Jul 12, 2013 7:46 AM

Gozoop bags social media mandate for burger chain Burgs

The objective of the online engagement strategy developed by Gozoop is to amplify Burgs’ social presence & brand awareness in the competitive F&B category

exchange4media Staff Jul 12, 2013 7:43 AM

Myntra appoints Vikas Ahuja as CMO

In his new role, Ahuja will be responsible for the sales and marketing functions and will drive the overall brand strategy at Myntra

exchange4media Staff Jul 12, 2013 7:42 AM

ActiMedia launches events division, Buzzin Events

Buzzin Events will focus on providing clients end-to-end solutions in the lifestyle and corporate space

exchange4media Staff Jul 12, 2013 7:41 AM

TAM confirms monthly ratings for select channels; moves to CPT format

STAR India, Viacom18, MSM, NDTV are among seven networks opting for monthly ratings. exchange4media had reported last Thursday that it was the last release of weekly data

Priyanka Mehra and Abid Hassan Jul 12, 2013 7:39 AM