The move is in line with MSLGroup’s expanded India growth strategy to negotiate the complex communication dynamics in the country

exchange4media Staff Oct 17, 2012 9:04 PM

TAM data will not be released for a nine-week period beginning October 7, 2012. Data will resume, and be available for all weeks, from December 19, 2012

Noor Fathima Warsia Oct 17, 2012 8:37 PM

The channel has used a mix of traditional OOH formats. The initiative is highly focussed in cities such as Mumbai, Delhi, Kanpur, Bangalore, etc.

Priyanka Nair Oct 17, 2012 8:35 PM

FM channels have planned special programming, on-ground tie-ups and interactive initiatives to connect with the listeners and lure advertisers

Saloni Surti Oct 17, 2012 8:12 PM

Agencies in the fray for the Rs 150 crore plus media business include Maxus and MediaCom apart from incumbent ZenithOptimedia

Noor Fathima Warsia Oct 17, 2012 7:57 PM

The show will compete with ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Parvarish – Kuch Khatti Kuch Meethi’ on Sony & ‘Big Boss’ on Colors

Synjini Nandi Oct 17, 2012 7:43 PM

‘Twist of Taste’ reiterates Fox Traveller’s plans to bring more quality local content. The show goes on air from October 28 at 9 PM

exchange4media Staff Oct 17, 2012 7:22 PM

Chef Sethi to cook up his magic across multiple platforms of the RBNL Network – Big FM, Big Magic and Spark Punjabi

exchange4media Staff Oct 17, 2012 7:13 PM

While quality of content is paramount, industry experts say that viewers should be ready to pay for it in the new world of digitisation

Deepa Balasubramanian Oct 17, 2012 7:05 PM

Designs a game app to promote Godrej Eon Tour de India, giving users a chance to ride alongside their favourite cyclists

exchange4media Staff Oct 17, 2012 6:58 PM

The bank rolls out an outdoor campaign in the Capital to promote latest offering, ING FD+

exchange4media Staff Oct 17, 2012 6:57 PM

S Yesudas, MD, Vizeum, Indian Subcontinent talks about how even the smallest of initiative can bear fruit if done with sincerity & consistency

S Yesudas Oct 17, 2012 6:56 PM

MPG will handle the media planning and buying for Yebhi as it looks to establish a bigger brand footprint

exchange4media Staff Oct 17, 2012 6:52 PM

Indian consumers are a confused lot as their minds are cluttered by unending multilingual media options, says Annurag Batra of exchange4media Group

Annurag Batra Oct 17, 2012 6:49 PM