Date-wise News
Hanmer MSL rebranded as MSL India

The move is in line with MSLGroup’s expanded India growth strategy to negotiate the complex communication dynamics in the country

exchange4media Staff Oct 17, 2012 9:04 PM

Industry decides to temporarily defer TV ratings

TAM data will not be released for a nine-week period beginning October 7, 2012. Data will resume, and be available for all weeks, from December 19, 2012

Noor Fathima Warsia Oct 17, 2012 8:37 PM

UTV Stars banks on outdoor to promote ‘Live My Life’

The channel has used a mix of traditional OOH formats. The initiative is highly focussed in cities such as Mumbai, Delhi, Kanpur, Bangalore, etc.

Priyanka Nair Oct 17, 2012 8:35 PM

Radio leverages Navratri craze to up ad revenues

FM channels have planned special programming, on-ground tie-ups and interactive initiatives to connect with the listeners and lure advertisers

Saloni Surti Oct 17, 2012 8:12 PM

Nestle reviews media biz

Agencies in the fray for the Rs 150 crore plus media business include Maxus and MediaCom apart from incumbent ZenithOptimedia

Noor Fathima Warsia Oct 17, 2012 7:57 PM

Zee heats up 9.30PM slot with ‘Qubool Hai’

The show will compete with ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Parvarish – Kuch Khatti Kuch Meethi’ on Sony & ‘Big Boss’ on Colors

Synjini Nandi Oct 17, 2012 7:43 PM

Fox Traveller launches ‘Twist of Taste Season 2’

‘Twist of Taste’ reiterates Fox Traveller’s plans to bring more quality local content. The show goes on air from October 28 at 9 PM

exchange4media Staff Oct 17, 2012 7:22 PM

Reliance Broadcast ropes in Rakesh Sethi as Network Culinary Head

Chef Sethi to cook up his magic across multiple platforms of the RBNL Network – Big FM, Big Magic and Spark Punjabi

exchange4media Staff Oct 17, 2012 7:13 PM

“Digitisation will see new ways of creating content”

While quality of content is paramount, industry experts say that viewers should be ready to pay for it in the new world of digitisation

Deepa Balasubramanian Oct 17, 2012 7:05 PM

Hungama creates virtual cycling carnival

Designs a game app to promote Godrej Eon Tour de India, giving users a chance to ride alongside their favourite cyclists

exchange4media Staff Oct 17, 2012 6:58 PM

ING Vysya Bank paints Delhi orange

The bank rolls out an outdoor campaign in the Capital to promote latest offering, ING FD+

exchange4media Staff Oct 17, 2012 6:57 PM

Guest Column: When passion & philanthropy join hands

S Yesudas, MD, Vizeum, Indian Subcontinent talks about how even the smallest of initiative can bear fruit if done with sincerity & consistency

S Yesudas Oct 17, 2012 6:56 PM

MPG appointed media AOR for Yebhi

MPG will handle the media planning and buying for Yebhi as it looks to establish a bigger brand footprint

exchange4media Staff Oct 17, 2012 6:52 PM

Vivid: Indian media – A problem of plenty

Indian consumers are a confused lot as their minds are cluttered by unending multilingual media options, says Annurag Batra of exchange4media Group

Annurag Batra Oct 17, 2012 6:49 PM