Date-wise News
Satyaki Ghosh appointed CEO of Grasim's domestic textiles division

Ghosh will be taking over his new responsibilities from tomorrow. He was until recently serving as Global Sales Director for emerging markets at L’Oréal, based out of the company’s Paris HQ.

exchange4media Staff Dec 1, 2016 6:17 PM

89% Indian employees believe in collaboration between sales & marketing: LinkedIn

A LinkedIn survey reveals highest level of sales and marketing collaboration in India compared to other countries surveyed

exchange4media Staff Dec 1, 2016 1:46 PM

C1X announces leadership appointments across APMEA for its mobile business

Post hiring Rammohan Sundaram as MD & SVP of APMEA, the company has now announced the appointment of Narayan Murthy Ivaturi as VP and Head of Mobile Business for APMEA and Abdul Wahab as Sr. Director – Delivery and Optimization, APMEA

exchange4media Staff Dec 1, 2016 11:49 AM

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

exchange4media Staff Dec 1, 2016 11:40 AM

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

exchange4media Staff Dec 1, 2016 8:58 AM

SPN's English Cluster takes the creative route to support World AIDS Day

This World AIDS Day, Sony Pictures Network’s English Cluster (Sony Le PLEX HD, Sony PIX and AXN) has made a small effort in supporting the cause of increasing AIDS awareness by creating messages to build awareness

exchange4media Staff Dec 1, 2016 8:50 AM

Social strategists deploy short-term tactics: Seriously Social Report 2016

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

exchange4media Staff Dec 1, 2016 8:42 AM

With its new look, SET strengthens programming line; may revise ad rates

For the first time in 21 years, Sony Entertainment Television (SET) went for a brand refresh with a new logo and content line up and is also looking to revise its ad rates

exchange4media Staff Dec 1, 2016 8:35 AM

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

S Yesudas Dec 1, 2016 8:33 AM

With steep slack in demand, real estate players cut down on ad spends

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Ruhail Amin Dec 1, 2016 8:12 AM

Radio sector grapples with demonetisation woes

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Abhinn Shreshtha Dec 1, 2016 8:09 AM

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

Sarmistha Neogy Dec 1, 2016 8:07 AM