Date-wise News
Salman continues the toofani story in new Thums Up ad?blur=25

Thums Up campaign once again urges its consumers to live the thunder and push the boundaries to pave their own path

Twishy Mar 4, 2013 9:18 PM

Perfetti eyes BTL, experiential marketing for rural push?blur=25

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal Mar 4, 2013 8:45 PM

Festival of Media Asia gets underway today?blur=25

WPP’s Sir Martin Sorrell, Bloomberg’s Andy Lack, JWT’s Tom Doctoroff, Unilever’s Rahul Welde & Maxus’ Vikram Sakhuja are among 47 key speakers

Shobhana Nair Mar 4, 2013 8:38 PM

Uninor spreads its ‘Sabse Sasta’ offer through outdoor in UP?blur=25

The OOH plan has over 100 touch points across cities such as Agra, Moradabad, Bareilly, etc. Storyboard Brandcom has executed the campaign

exchange4media Staff Mar 4, 2013 8:33 PM

Guest Column: Making mobile the 1st choice medium for tomorrow’s mktg?blur=25

For advertisers, strong analytics & monitoring system should be in place to measure efficiency of the execution, says MediaSys Solutions’ Tapan Pal

Tapan Pal Mar 4, 2013 8:28 PM

'BRETAIL', marketing the Volvo way?blur=25

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

2-min video: When chips are down, marketers need to invest more: Anil Dua?blur=25

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

exchange4media Staff Mar 4, 2013 7:43 PM

Sony consolidates media biz with IPG Mediabrands’ Initiative?blur=25

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

exchange4media Staff Mar 4, 2013 7:14 PM

Marketing is a performance art: Shafalika Saxena?blur=25

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar Mar 4, 2013 7:01 PM

How Intel strategised with art through technology?blur=25

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Abhinav Mohapatra Mar 4, 2013 6:42 PM

MEC simplifies associative mktg with Partnership Intelligence?blur=25

MEC’s Shweta Singh demonstrates how the research based tool allows marketers to make a more informed selection of sponsorships & associations

Arshiya Khullar Mar 4, 2013 6:41 PM

"An engagement not thought through well doesn’t work out well"?blur=25

Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor

Twishy Mar 4, 2013 6:41 PM

Vivid: India is the Asia Pacific?blur=25

India has become the centre for entrepreneurs, marketers, brands & hence, a centre for all communication ecosystem partners, says e4m’s Annurag Batra

Annurag Batra Mar 4, 2013 2:52 AM

NDTV Good Times honours the icons of lifestyle genre?blur=25

The channel recognised icons in the fields of food, travel, technology, fashion and luxury

exchange4media Staff Mar 4, 2013 12:56 AM

MICA launches MICA Indian Marketing Intelligence?blur=25

MIMI fuses a variety of structured information, compiled from authentic sources, to provide a composite, granular market-view

exchange4media Staff Mar 4, 2013 12:32 AM

Radio One embarks on ‘Have a Heart’ campaign with Boman Irani?blur=25

The campaign works on the insight that once a person is ‘active and happy’ themselves only then can he/she contribute to society at large

exchange4media Staff Mar 4, 2013 12:22 AM