M-Schools need to strike the right balance between theory & practice?blur=25

M-Schools need to keep at par with creative media technologies & analytical skills, stress industry experts at the IMPACT Careers 360 Conference

Neha Pal Jul 1, 2013 9:26 AM

Revealed: India's top 50 brands @Pitch Brands 50 Awards?blur=25

Dabur, Airtel, Samsung Galaxy S, Dettol, Lux, Colgate, Pears, Bata, Satyamev Jayate are among the winners. IndiGo has been adjudged Brand of the Year

Neha Pal Jun 14, 2013 9:14 AM

Social media can help open up regional markets: Experts?blur=25

When it comes to tier II and III cities, there is need to create social media content for long lasting and sustained conversations, say communications experts

Neha Pal Jun 4, 2013 8:56 AM

It's important to strategise the way forward with new media: Irfan Khan?blur=25

Along with corporate houses, even India’s political system is not unaffected by new media today, points out the veteran communications specialist

Neha Pal Jun 4, 2013 8:56 AM

Perfetti eyes BTL, experiential marketing for rural push?blur=25

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal Mar 4, 2013 8:45 PM

“Entertainment will be the focus area for HP this year’'?blur=25

Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Singh

Neha Pal Mar 2, 2013 8:31 PM