Date-wise News
TAM Ratings Row: Now, TV18 & Viacom18 pull out of TAM ratings

Senior officials from Network18 Group have confirmed to exchange4media about unsubscribing to TAM ratings from Monday, June 17, 2013

Abhinav Trivedi Jun 14, 2013 8:06 PM

The digital revolution that never happened: Abhik Choudhury

To be really meaningful, digital campaigns need to be centred around strategically cracked creative ideas that are fundamentally social, says the Business Strategist, Brandlogist

Abhik Choudhury Jun 14, 2013 2:38 PM

Guest Column: The digital revolution that never happened: Abhik Choudhury

To be really meaningful, digital campaigns need to be centred around strategically cracked creative ideas that are fundamentally social, says the Business Strategist, Brandlogist

Abhik Choudhury Jun 14, 2013 2:38 PM

The general RAM numbers are encouraging: Vehrnon Ibrahim

The quantum of listenership of FM radio in India seems high, but in reality RAM is not an accurate assessment of the industry's success, says the Chief Consultant, Vehrnon.com

exchange4media Staff Jun 14, 2013 2:10 PM

I hope Cannes gives our industry tequila shots of positivity: Raghu Bhat

The Founder-Director of Scarecrow expects the Festival to be free of controversy & is looking forward to Creative Effectiveness Awards & Innovation Lions

Raghu Bhat Jun 14, 2013 9:55 AM

I hope Cannes gives our industry tequila shots of positivity: Raghu Bhat

The Founder-Director of Scarecrow expects the Festival to be free of controversy & is looking forward to Creative Effectiveness Awards & Innovation Lions

Raghu Bhat Jun 14, 2013 9:55 AM

For once, it's a bit like the World Cup: Titus Upputuru on Cannes Lions

Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival

Titus Upputuru Jun 14, 2013 9:52 AM

For once, it's a bit like the World Cup: Titus Upputuru on Cannes Lions

Titus Upputuru, National Creative Director, Dentsu Marcom expects to see good work on the digital medium and is hopeful of India winning at the festival

Titus Upputuru Jun 14, 2013 9:52 AM

SET and Life OK on the same ratings page

This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC

Synjini Nandi Jun 14, 2013 9:50 AM

Vodafone takes the bus route to promote its mobile internet services

The on-ground initiative, executed by Candid Marketing, encompasses 130 cities across Maharashtra, Gujarat, Delhi, UP, Tamil Nadu & West Bengal

Priyanka Nair Jun 14, 2013 9:47 AM

L'Officiel India to reposition under MaXposure Media Group

The magazine will feature 45 per cent international content. There are also plans to extend the ‘L’Officiel’ brand to the digital platform to enhance its brand equity

Abid Hasan Jun 14, 2013 9:45 AM

Tourism Ministry assigns digital duties to DDB MudraMax

The win comes on the back of a multi-agency pitch. Industry sources peg the account size at Rs 50 crore

Priyanka Mehra Jun 14, 2013 9:42 AM

TAM Ratings Row: 5 ways to address the TAM imbroglio

As per media planners, b’casters and TAM need to build trust, talk the same language, & set up a working committee, among others, to resolve the impasse

Abhinav Trivedi Jun 14, 2013 9:22 AM

Revealed: India's top 50 brands @Pitch Brands 50 Awards

Dabur, Airtel, Samsung Galaxy S, Dettol, Lux, Colgate, Pears, Bata, Satyamev Jayate are among the winners. IndiGo has been adjudged Brand of the Year

Neha Pal Jun 14, 2013 9:14 AM

Amin Lakhani to head Mindshare Fulcrum

In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages the media planning and buying for the Unilever business in South Asia

exchange4media Staff Jun 14, 2013 9:14 AM

Colors gains ground in Week 23; Star Plus maintains lead

As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors

Synjini Nandi Jun 14, 2013 9:13 AM

Unilever to hike stake in HUL to 75% on June 21

Unilever has received SEBI’s approval for its voluntary open offer to increase its stake in Hindustan Unilever from 52.48 per cent to up to 75 per cent

exchange4media Staff Jun 14, 2013 9:13 AM

Inaugural Young Lions Masters Series @Cannes Lions

Last year’s Young Lions film winners get to revisit their winning concept in Cannes, using Deluxe’s creative services brands, at the inaugural Young Lions Masters Series

exchange4media Staff Jun 14, 2013 9:13 AM

Jet Airways brings on board Gary Kenneth Toomey as CEO

Toomey’s appointment follows the resignation of Nikos Kardassis, who left the airline after serving two terms as CEO

exchange4media Staff Jun 14, 2013 9:12 AM

"IDMA is increasingly gaining recognition from the mktg fraternity"

With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists

Saloni Surti Jun 14, 2013 9:11 AM

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