Colors gains ground in Week 23; Star Plus maintains lead
As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors
According to data sourced from TAM subscribers for CS 4+, HSM markets for Week 23, Star Plus continues to lead the Hindi general entertainment channel space with 242 GRPs, after losing seven points since Week 22 (249 GRPs). Colors continued to place itself in the second position with 198 GRPs, adding 12 points since Week 22 (last week 186 GRPs), thereby moving closer to Star Plus.
Zee TV climbed up to the third position with 180 GRPs in Week 23 after adding four points since Week 22 (176 GRPs).
At number four are Life OK and Sony Entertainment Television, with both channels clocking 149 GRPs in Week 23. While Life Ok added 12 points in Week 23 (last week 137 GRPs), Sony Entertainment Television lost five points since Week 22 (154 GRPs).
In the fifth position is SAB TV with 138 GRPs after losing seven points since Week 22 (145 GRPs).
In the non-fiction space, the newly launched show ‘Connected Hum Tum’ on Zee TV clocked a TVR of 1.1, while ‘DID Supermoms’ managed to rule the weekend with 3 TVR. ‘Indian Idol Junior’ clocked 1.8 TVR.
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