Date-wise News
China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18
ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group
The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
The first edition of the NDTV Property Awards 2013 was held on June 3, 2013 to recognise and award India’s real estate czars
ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles
Discipline, innovation, improved content quality and increased focus on RoI are few ways in which the 10+2 ad cap will change the industry for good
Abhinav Trivedi Jun 4, 2013 11:08 AM
The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message
Priyanka Nair Jun 4, 2013 9:43 AM
The multi-agency pitch for the creative duties took place in Delhi a few months back
Nitin Lakhotia joins in the newly-created position of Director, India. He is tasked with developing growth opportunities beyond Getty Images’ traditional base
Based in New Delhi, Anand will be leading Da Vinci Media’s strategy and business in the region. He moves from Belkin India, where he was MD
Reporting to Scott Davis, WD’s VP of Worldwide Channel Sales, Das is responsible for the sales-management and market-growth strategies of the Indian subcontinent
Social media has changed clients’ expectations and industry experts stress that it is important for PR agencies to deal with social media as a separate vertical
Abid Hasan Jun 4, 2013 9:11 AM
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
Priyanka Nair Jun 4, 2013 9:08 AM
Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels
Synjini Nandi Jun 4, 2013 9:07 AM
The multi-agency pitch is slated to take place in Delhi. The company had awarded its creative duties to Draftfcb Ulka last year
APPIES 2013 will present a competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia on August 15 and 16
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 4, 2013 9:05 AM
