Date-wise News
Cannes Lions 2013 introduces China Day

China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18

exchange4media Staff Jun 4, 2013 10:01 PM

Sunfeast Yippee on OOH blitz for new Chinese Masala variant

ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group

exchange4media Staff Jun 4, 2013 6:24 PM

eBay, Snapdeal join hands to grow e-comm ecosystem in India

The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers

exchange4media Staff Jun 4, 2013 6:19 PM

SupersonicAds enters India in strategic partnership with PlatformPlay

SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands

exchange4media Staff Jun 4, 2013 6:15 PM

Dentsu Creative Impact bags job portal Shine’s business

The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’

Twishy Jun 4, 2013 3:54 PM

Cannes Lions: India’s no show in inaugural Innovation category

There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist

exchange4media Staff Jun 4, 2013 2:34 PM

NDTV honours real estate industry in Property Awards

The first edition of the NDTV Property Awards 2013 was held on June 3, 2013 to recognise and award India’s real estate czars

exchange4media Staff Jun 4, 2013 11:22 AM

ITV Network to encourage women empowerment

ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles

exchange4media Staff Jun 4, 2013 11:18 AM

10+2 ad cap will ensure more bang for the buck: Experts

Discipline, innovation, improved content quality and increased focus on RoI are few ways in which the 10+2 ad cap will change the industry for good

Abhinav Trivedi Jun 4, 2013 11:08 AM

HUL goes social for latest sustainability initiative

The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message

Priyanka Nair Jun 4, 2013 9:43 AM

Landscape Outsourced Mktg bags Investors Clinic

The multi-agency pitch for the creative duties took place in Delhi a few months back

exchange4media Staff Jun 4, 2013 9:15 AM

Getty Images strengthens India leadership team

Nitin Lakhotia joins in the newly-created position of Director, India. He is tasked with developing growth opportunities beyond Getty Images’ traditional base

exchange4media Staff Jun 4, 2013 9:14 AM

Da Vinci Media appoints Mohit Anand as Country Manager

Based in New Delhi, Anand will be leading Da Vinci Media’s strategy and business in the region. He moves from Belkin India, where he was MD

exchange4media Staff Jun 4, 2013 9:13 AM

WD India ropes in Subroto Das as Sales Director

Reporting to Scott Davis, WD’s VP of Worldwide Channel Sales, Das is responsible for the sales-management and market-growth strategies of the Indian subcontinent

exchange4media Staff Jun 4, 2013 9:12 AM

PR agencies mustn't miss the bigger picture in social media

Social media has changed clients’ expectations and industry experts stress that it is important for PR agencies to deal with social media as a separate vertical

Abid Hasan Jun 4, 2013 9:11 AM

"Outdoor agency set-up thrives because of fragmentation in the industry"

Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers

Priyanka Nair Jun 4, 2013 9:08 AM

Networks move Bollywood premieres back to Hindi GECs

Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels

Synjini Nandi Jun 4, 2013 9:07 AM

Snapdeal scouts for new creative partner

The multi-agency pitch is slated to take place in Delhi. The company had awarded its creative duties to Draftfcb Ulka last year

exchange4media Staff Jun 4, 2013 9:06 AM

APPIES 2013 announces Chief Judge and Advisory Council

APPIES 2013 will present a competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia on August 15 and 16

exchange4media Staff Jun 4, 2013 9:05 AM

2-min video: "Sportscasting will be good for revenue generation"

Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga

Priyanka Nair Jun 4, 2013 9:05 AM