Cannes Lions: India’s no show in inaugural Innovation category

There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist

by exchange4media Staff
Published - Jun 4, 2013 2:34 PM Updated: Jun 4, 2013 2:34 PM
Cannes Lions: India’s no show in inaugural Innovation category

The Cannes Lions International Festival of Creativity has announced the Innovation Lions shortlist ahead of the 2013 Festival, which kicks off in just under two weeks’ time.

The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation that lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by Jury President David Droga, Founder, Creative Chairman, Droga5, have viewed all of the entries and voted to arrive at a shortlist of 25 entries. No Indian entry has found a place in this shortlist.

Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations, which will take place across Saturday, June 15 and Sunday, June 16 at the Palais des Festivals, Cannes. The winners will be announced and honoured on Tuesday, June 18, which will be followed by the official Opening Gala.

Commenting on the judging so far, David Droga said, “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”

Cannes Lions, which is taking place from June 16-22, will also feature over 100 pieces of content given by a cross section of speakers as well as offering learning and networking opportunities.

The shortlisted entries for Innovation category: 

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